Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online
How do you create omnichannel experiences that align best with your audience to meet them where they actually are, not where you intend for them
The post SEL 20200217 appeared first on Search Engine Land. Source: IAB
“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google
January 2020 felt like a turning point. CCPA went into effect, Google Chrome became the latest browser to commit to a cookie-less future and, after
The post SEL 20200214 appeared first on Search Engine Land. Source: IAB
Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search
Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital
For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save
Earlier this week, we reported on an unconfirmed Google February search algorithm update. In response to questions about an update, Google’s Danny Sullivan said on
The post SEL 20200213 appeared first on Search Engine Land. Source: IAB
Google added annotation cards in change history reports in the Google Ads UI on Wednesday. There are also new sections for Using annotations. You’ll see
Google Trends is a free and incredibly useful tool that provides search interests, popular keywords and hot topics in a lot of languages for different
A new “Describe your business(es)” section in the “Improve your local ranking on Google” page of the Google My Business (GMB) Help site encourages local
Generate leads, drive sales, and achieve your marketing goals with actionable tactics that work. Attend Search Marketing Expo February 19-20 (next week!) in San Jose.
While up in Albany, I interviewed Ann Smarty, who was incredibly well known for creating MyBlogGuest that ended up getting penalized by Google. We discussed
Obviously, you work hard to make your website climb to the top of the search engine rankings. But not many entrepreneurs and marketers know that
The post SEL 20200212 appeared first on Search Engine Land. Source: IAB
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