Paid search is a highly-competitive marketplace, with more than 160 billion monthly Google searches and 95.3% of clicks going to the top four results. Digital ad spend worldwide is expected to reach over $375 billion by 2021, so the pressure is on to boost performance and increase conversions.
To successfully navigate the paid search landscape marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC ‘A-game’ (A for automation). Adthena has created this guide to address five top Google Ads challenges and offer solutions that will help you get better results and make your life easier in the process.
Visit Digital Marketing Depot to download “Find your PPC A-game in 2020,” from Adthena.
The post Your 5 biggest Google Ads challenges & how to solve them appeared first on Search Engine Land.
Source: IAB