General

In September, I put up a poll here on Search Engine Land to see if readers would like to have an instruction in robots.txt to

Beginning June 30, 2022, responsive search ads (RSAs) will be the only search ad type that can be created or edited in standard search campaigns,

Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, content, data, and beyond. One key to nurturing that coordination is a

“Always Be Collecting Data.” It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a

Google Chrome is now testing side search, a new feature that makes it easier to compare search results on a single browser page. “We’re experimenting

Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Testing

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

As we approach the end of the calendar year, marketers are looking to squeeze every ounce of performance from their paid search campaigns. With this

Google Ads is launching a new budget report to visualize monthly campaign spend behavior, the company announced Thursday. The new budget report. Image: Google Ads.

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and

While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important