Smart bidding updates in Google Ads

Google Ads plans to sunset their Target CPA (tCPA) and Target ROAS (tROAS) smart bidding strategies starting this month and roll their functionality into other bid strategies. For most advertisers, the only change will be a switch to a different bidding strategy with little impact on performance.  However, with changes like this, it’s always a…

The business imperative behind inclusion and diversity

In the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the marketing services industry, with a special focus on agencies — but her insights have application…