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We asked, you answered: Should Google add noindex support to robots.txt? Poll results

October 5, 2021

In September, I put up a poll here on Search Engine Land to see if readers would like to have an instruction in robots.txt to

Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates

October 5, 2021

Beginning June 30, 2022, responsive search ads (RSAs) will be the only search ad type that can be created or edited in standard search campaigns,

20211005 SEL Brief

October 5, 2021

The post 20211005 SEL Brief appeared first on Search Engine Land. Source: IAB

Winning search marketing teams attend SMX

October 4, 2021

Successful search marketing requires thoughtful coordination between diverse teams responsible for SEO, PPC, content, data, and beyond. One key to nurturing that coordination is a

A single source of truth is the foundation of any digital ecosystem

October 4, 2021

“Always Be Collecting Data.” It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a

20211004 SEL Brief

October 4, 2021

The post 20211004 SEL Brief appeared first on Search Engine Land. Source: IAB

Chrome tests Google side search in the browser

October 1, 2021

Google Chrome is now testing side search, a new feature that makes it easier to compare search results on a single browser page. “We’re experimenting

Google pushes back FLoC testing to Q1 2022

October 1, 2021

Google’s monthly Privacy Sandbox timeline update indicates that the company will push back FLoC testing from Q4 2021 (announced in July) to Q1 2022. Testing

What do new pans have to do with attribution?; Friday’s daily brief

October 1, 2021

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

20211001 SEL Brief

October 1, 2021

The post 20211001 SEL Brief appeared first on Search Engine Land. Source: IAB

IAB Tech Lab Announces Ads.Cert 2.0 Authentication Protocols To Combat Ad Fraud Across The Digital Advertising Ecosystem

September 30, 2021

The post IAB Tech Lab Announces Ads.Cert 2.0 Authentication Protocols To Combat Ad Fraud Across The Digital Advertising Ecosystem appeared first on IAB. Source:

20210930 SEL Brief

September 30, 2021

The post 20210930 SEL Brief appeared first on Search Engine Land. Source: IAB

5 ways to maximize your Google Search ad spend performance

September 30, 2021

As we approach the end of the calendar year, marketers are looking to squeeze every ounce of performance from their paid search campaigns. With this

Google Ads launches new budget report

September 30, 2021

Google Ads is launching a new budget report to visualize monthly campaign spend behavior, the company announced Thursday. The new budget report. Image: Google Ads.

Google unveils multimodal search, new SERP features; Thursday’s daily brief

September 30, 2021

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

Google Search Console products enhancements report gains more granular errors

September 30, 2021

Google’s products enhancement report within Google Search Console reporting now has some improvements. The errors are now more granular and give you more actionable errors

The top 4 data issues campaign managers face and how to solve them

September 30, 2021

Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and

Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more

September 29, 2021

While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important

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August 19, 2022
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