Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match,
September 23, 2021
A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match,
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
Google Search Console’s performance reports now seem to be back to normal and showing recent data after experiencing significant delays over the past several days.
Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing
New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being
The post 20210923 SEL Brief appeared first on Search Engine Land. Source: IAB
As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their
Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to
The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns
The post 20210922 SEL Brief appeared first on Search Engine Land. Source: IAB
The post 20210921 SEL Brief appeared first on Search Engine Land. Source: IAB
Google Analytics 4 introduced a new take on the go-to analytics platform for many marketers. Reimagined from the ground up, with a new interface and
“We’re currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites,” said
DTC leaders Join Big Brand Innovators to Deliver Insights About How They Drive Growth Map the Post-Pandemic Business Landscape NEW YORK, NY – September 21,
There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the
Today, B2B buyers call the shots and “expect to engage with us using the channel of their choice at any given moment in time” and
The distinction between surviving and thriving search marketers is the ability to stay on top of the latest SEO and PPC tactics and trends. Only
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