The top 4 data issues campaign managers face and how to solve them
Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and
Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and
While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important
Google announced new applications of its MUM technology, including multimodal search with Google Lens, Related topics in videos and other new search result features, at
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications,
Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ
The post 20210929 SEL Brief appeared first on Search Engine Land. Source: IAB
A five-star rating is never enough. When you really start to dive into what your reviews mean to your customers, you’ll see that there’s a
The post 20210928 SEL Brief appeared first on Search Engine Land. Source: IAB
Microsoft Advertising has introduced Credit card ads as an open beta, the company announced Tuesday. Credit card ads will become available this week to advertisers
I saw a discussion on Twitter this morning about the idea of having a feature in Robots.txt that would block both crawling AND indexing. It
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison,
The post 20210927 SEL Brief appeared first on Search Engine Land. Source: IAB
If you’re a social media marketer, you know Facebook isn’t a fan of Apple’s recent privacy changes. The social media giant recently announced some updates
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
The post 20210924 SEL Brief appeared first on Search Engine Land. Source: IAB
The post IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories appeared first on IAB. Source:
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