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the inner-thinkings

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Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it

March 2, 2021

A few weeks ago, Maryland became the first state in the U.S. to impose a tax on digital advertising. Over the coming months and years, it may be joined by many more states seeking to pass similar taxes. However, legislators in the U.S. are hardly the first to attempt to tax advertising platforms like Google,…

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Mar22021

Phone calls critical for business during the pandemic; Tuesday’s daily brief

March 2, 2021

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, what solutions dominate your search marketing toolkit these…

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Mar22021

Semrush plans to go public after posting big 2020 growth

March 2, 2021

Semrush on Monday announced it is planning on going public through an initial public offering of its Class A common stock. The company will be listed on the New York Stock Exchange under the ticker symbol “SEMR.” The numbers. The Form S-1 statement shows the numbers behind the SEO tool platform. In 2020 the company…

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We’re looking for skilled marketers to speak at SMX Advanced!

March 2, 2021

SMX Advanced returns virtually this year on June 15-16, 2021, after being canceled in 2020 due to the pandemic. Whether in-person or online, SMX Advanced continues to be the premier conference for experienced, senior-level search marketers. Our content and events teams are busy preparing the educational program for this year’s event which will include sessions…

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Ginny Marvin joins Google as its new Ads Product Liaison

March 1, 2021

Approximately three months after leaving her role as editor-in-chief at Third Door Media (the publisher of this publication, MarTech Today and Marketing Land), Ginny Marvin has joined Google as Ads Product Liaison. In the new role, she will help marketers learn about Google Ads’ products and policies, and bring a marketer’s perspective to the teams…

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Mar12021

Unlock actionable tactics to craft compelling content

March 1, 2021

“Great content” yields amazing results — for both organic rankings and paid search ROI. But how is “great” content defined? And more importantly… how is it created? Join us at SMX Create — online April 13 — for just $99 to find out. This exclusive one-day event delivers actionable tactics to create compelling content that…

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Mar12021

Big brands find pandemic success with e-commerce platforms; Monday’s daily brief

March 1, 2021

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Video: Steve Marin on content, SEO and using data as backup

March 1, 2021

In my next vlog, I met up with Steve Marin of Spark PPC to chat about numerous SEO and PPC topics. We focused a lot on content and how you should write content that ranks well in search. We also spent time talking about what clients do not understand about content and how you can…

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Mar12021

Conductor introduces Unlimited keywords

March 1, 2021

Today, people are searching online more than ever before. Of the 20 billion searches each day, more than 1 in 5 keyword searches is completely net-new. That’s a lot of new questions being asked of search engines with an infinite array of keywords. Tracking these keywords is critical to understanding evolving customer needs — and…

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How to identify your products for Google

February 26, 2021

Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part…

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Pinterest powers up creators during stressful times

February 26, 2021

“The content on our platform is about you and what you want in your life,” explained Colleen Stauffer, Global Director of Creator Marketing for Pinterest. “We really tried to harness planning that became way more short-term last year during the pandemic. We wanted to fit people in their current lives and how they planned in…

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