What is helpful content, according to Google
Google’s new helpful content update is meant to reward content that is written for humans. So how exactly does Googe define “helpful content”? In short,
TikTok announces three new shopping ad features
Just one month after TikTok supposedly abandoned plans to bring shopping ads into the US, the social media video platform announced that it’s launching a
A 3-phased approach to proactive online reputation management
I’ve helped several brands with their online reputation management (ORM) during my digital marketing career. Unfortunately, most of this work involved trying to help the
How to maximize insights from Performance Max
You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent
Google’s new helpful content update targets sites creating content for search engines first
Google has announced a new large search algorithm update the search company named the helpful content update that targets websites that has a relatively high
Google to release August 2022 product reviews update in coming weeks
Google will be releasing another product reviews update, the August 2022 product reviews update, in the coming weeks, the search company also announced along with
Google adds additional CTV buying options in Display & Video 360
Google is adding three new options for brands advertising on CTV. Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used
Google releases Ads API version 11
Google has just released the newest version of the Ads API, version v11_1. What’s changed. Here are the major changes according to Google’s release notes.
IAB Unveils Agenda for IAB Audience Connect: Find. Engage. Measure. Optimize., Taking Place In-Person Sept. 13-14 in NYC
Attendees will Learn How to Leverage the Latest Data and Technology Approaches to Understand Audiences, Scale their Business, and Drive Business Performance in a New
How to approach SEO in a period of global disruption
Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it. If all these
Driving SEM success: Lessons learned from $1 billion+ in ad spend
Luanne Marek has been working in the digital customer acquisition space for 12 years. Throughout her six years leading the media buying team at Centerfield,
Google Search Console reported pages as being indexed when they were not indexed
Google said there was a bug with its coverage report in Search Console where Google reported pages as being indexed, when in fact, they were
The WORST SEO advice I heard this year (and what you should do instead)
The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.” Unlike search engines which
5 international SEO tips that don’t include hreflang
International optimization is arguably the most advanced form of SEO, given its complexities, nuances and variation of application. The fundamental practices of SEO are meant
6 fundamental truths about SEO
Brands and SEO professionals must take responsibility for the performance of the websites that they run and manage. Applying these six SEO truths will help
IAB Issues Response To FTC Proposed Rulemaking That Would Impact The Digital Economy
WASHINGTON, DC – The Interactive Advertising Bureau’s Executive Vice President for Public Policy, Lartease Tiffith, issued the following statement in response to the Federal Trade
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google has updated its Merchant Center policy to no longer automatically remove shopping listings that are missing the return and refund policy and also that
How to plan and budget for enterprise SEO
In an ideal enterprise world, your CMO would plan a budget for SEO, leaving you to enjoy building your strategy without endlessly trying to prove
Apple is expanding ads on iPhone and iPad
Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. App Tracking Transparency (ATT). Last year
Google reenables the validate fix feature in Search Console and adds new classifications
Google has reenabled the validate fix feature in Google Search Console while launching the new “more simplified” classifications for the coverage reports. This was expected,
What SEOs can learn about aligning with consensus as described in Google’s QRG
When Google announced they were improving featured snippets using the power of MUM, some of the wording around aligning with consensus reminded me of things
3 ways the customer journey can guide SEO
Understanding how your users engage with your brand is vital to delivering a great customer experience. This is why you shouldn’t overlook the customer journey.
Webinar: The key to email marketing success
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done
IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month
7-percent of all the new URLs clicked on URLs in Bing Search in the past month were sourced from the IndexNow protocol, Fabrice Canel from
SEO and the future world without cookies
Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing
Google reporting issue with Search Console Discover report
Google had a data logging error that impacted the Discover performance report in Google Search Console. This occurred on July 26, 2022 and may result
The 4 stages of search all SEOs need to know
“What’s the difference between crawling, rendering, indexing and ranking?” Lily Ray recently shared that she asks this question to prospective employees when hiring for the
Google steps up featured snippets with MUM; reducing false premise results by 40%
Google has announced several new enhancements to Google Search today that focus on improving the overall quality of the search results, while at the same
Microsoft Bing adds 3 new shopping annotations
Microsoft Bing has recently added three notations to its search results pages that show price history, available coupons and ethical choice ratings. Price history. Bing
Webinar: The crucial role SEO plays in digital transformation
Effective digital transformation can accelerate organic marketing growth—and maintain that growth despite future economic or regulatory challenges. Join search experts from Conductor in an upcoming
