20210924 SEL Brief
The post 20210924 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsIAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories
The post IAB Tech Lab Releases Content Taxonomy 3.0 To Enable Contextual Targeting For CTV & Expands News Categories appeared first on IAB. Source: IAB
DetailsGoogle Ads: Phrase and broad match keywords that are identical to a query are now preferred
A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new details on how keyword matching works when a search is identical to a given keyword as well as when…
Details
Keep your emails out of the spam folder and in front of your subscribers
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles…
Details
Google rolls out new products for travel and leisure businesses; Thursday’s daily brief
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, have you made headway with your DE&I initiatives?…
Details
Google Search Console performance reports are now back to normal
Google Search Console’s performance reports now seem to be back to normal and showing recent data after experiencing significant delays over the past several days. Now if you look at your performance report, you may see data as recent as four hours ago, which is normal delays for the performance report. Here is a screenshot…
Details
The greatest hidden cost to marketing success: Ineffective communication
Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. When communications break down, it creates tremendous costs for marketing…
Details
Microsoft Advertising launches Marketing with Purpose Business attributes
New attributes from Microsoft Advertising allow businesses to indicate their dedication to “responsibility, how your brand values align with the values of your customers, and how your brand is being inclusive,” said an announcement from Vi Nguyen, Crystal Zhang, and MJ DePalma. “Marketing with Purpose Business Attributes allow you to communicate quickly and easily how your brand is ‘for someone like me.’ They allow…
Details20210923 SEL Brief
The post 20210923 SEL Brief appeared first on Search Engine Land. Source: IAB
Details
5 tips to max your Google Ads search spend efficiency
As we come to crunch time for the end of the calendar year, brands and agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk. Join this session to hear five cutting-edge tactics to improve…
Details
Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and pricing in search results, new “Things to do” ads and an eco-certified badge for hotel listings, the company announced Wednesday. Ticket booking links. In addition to showing general information when users search for attractions, such as the…
Details
New marketing tactic to keep hot categories growing
The pandemic has been a very profitable time for some businesses. Merchants that sell alcohol or pet food, for example, saw sales soar. It turns out that during a pandemic, people turn to the same sources of solace they turned to throughout history in difficult times: animal companions and booze. These comforts got many of…
Details