In October 2020, Google began showing a call history feature in Google My Business. But the data was blank and it may, at best, have shown a summary of answered and missed calls initiated from Google Maps or Google Search. Now Google has begun to show actual caller data, including their caller ID information such…
DetailsGoogle has updated its Google Search Console enhancement report for event structured data/rich results to show more errors. In short, Google is now able to report on more issues with your event structured data. What changed. Google said it changed how it evaluates and reports errors for event structured data in its Search Console enhancement…
DetailsYelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more control over their presence and ads on the platform, the company announced Tuesday. Custom Location Targeting (CLT). Businesses on Yelp can now designate specific locations for their ads to appear.…
DetailsThe staggering amount of change in the last twelve months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are rising, user experience is more important than ever, algorithm updates (ready for the Page Experience update?) and ranking factor rollouts (Core Web Vitals, anyone?) are ceaseless. Some companies are struggling.…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you think of testing in…
DetailsIn my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of Cause of a Kind outside of my office. The two of us did a two part interview. We spoke about his work history and you can quickly see how passionate…
DetailsNot everything will change as third-party cookies fade, but digital marketers are scrambling to solve for an uncertain future. Brands focusing on building and managing first-party data solutions will be ready for the so-called “third-party cookieless world” but also positioned to look smart and act on customer intelligence they own. When brands use their own…
DetailsThe post IAB Tech Lab CEO Dennis Buchheim Departs appeared first on IAB. Source: IAB
DetailsKeyword stuffing has been a hot topic in the Google My Business world for a long time. Keyword stuffing or “adding descriptors” to your name on Google My Business is when someone adds words to their business name on GMB that aren’t part of that business’s actual legal name. Here’s an example: We know beyond…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s catch you up a bit on some…
DetailsDriving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their…
Details“Reinventing Live,” the new book by Denzil Rankine and Marc Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most marketers expect live events to return next year. But does that…
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