Google has agreed to work with the Competition and Markets Authority (CMA), a UK regulator, on their Privacy Sandbox. The CMA launched an investigation into Google’s FLoC in January of this year when advertisers voiced concerns about both the privacy and competition implications of Google eliminated third-party cookies in Chrome. “The CMA was concerned that,…
DetailsBeginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create new TrueView for action ads until September 30, 2021 and existing TrueView for action ads will continue to run until early next year. Video action ads can run on YouTube’s…
DetailsGood morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine Land and SMX teams, expert speakers, and generous sponsors have been working behind the scenes to bring you this event. Not only will we have tracks on SEO and PPC,…
Details“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New York Times said in its article “Google Seeks to Break Vicious Cycle of Online Slander,” published on Thursday. With what we’re referring to as the “predatory sites algorithm,” the company…
DetailsStarting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience of websites surfacing in its search results. This means that more than ever before, page experience will be front and center in the race for Google’s top spot – if you…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, is Google a public utility? Ohio’s attorney general…
DetailsWith the recent acceleration of e-commerce, digitally native brands are getting smarter by using more technology to better understand their consumers. Yet, established brands across CPG, pharma, manufacturing, restaurants, groceries, convenience stores and many others are seemingly more vulnerable, with heavy reliance on brick-and-mortar sales and distribution networks that create a disconnect between the brand…
DetailsGoogle has released version 8.0 of the Google Ads API, announcing the key highlights of what is new in version 8.0. The previous version, version 7.0 was released about six-weeks ago on April 28th. What is new. Google added dozens of features and released numerous changes in version 8.0, the exhaustive list is located in…
DetailsAny Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program changes were delayed, Partners asked Google if they could receive the new badges if they met the 2022 requirements before the due date. Updated Partner program delayed launch…
DetailsThe Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, as promised, we have more details on the…
DetailsSome have dared say email is a thing of the past. But results from this channel show that email isn’t going anywhere. From the marketing mix, this channel brings the highest return on investment and — with the right strategy — can be the most powerful tactic in your marketing toolbox. Sendinblue’s latest email marketing…
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