tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be
Google kills FLoC, introduces Topics API as its next-gen targeting tech
Google will replace Federated Learning of Cohorts (FLoC) with a new interest-based targeting proposal called Topics, the company announced Tuesday. The Topics API will select
How to fix the broken sales-marketing lead funnel
You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring
20220125 SEL Brief
The post 20220125 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Level-up your PPC forecasting with free modeling tools for Excel
Have you ever found yourself in the room with an executive — whether your client or your boss or even your client’s boss — recommending
Why marketing automation is crucial to your success
According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of
20220124 SEL Brief
The post 20220124 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
The latest jobs in search marketing
Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Monday. If you’re looking
Neeva seeks to expand user base with free subscriptions
Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21
A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a
How AI can automate SEO tasks at scale
Artificial intelligence, machine learning and neural networks are major buzzwords in the SEO community today. Marketers have highlighted these technologies’ ability to automate time-consuming tasks
Google adds new robots tag indexifembedded
Google has a new robots tag for when you use embedded content on your pages named indexifembedded. Google said with this new tag “you can
Google updates product structured data for car review snippets
Google has added a note to the product structured data help documentation to explain how to specify car markup and still have Product review snippet
20220121 SEL Brief
The post 20220121 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
3 ways to crush your paid search competition
The world of Paid Search is constantly evolving at lightning speed (new “things to do” travel ads, shipping annotations added for holiday campaigns, expanded text
Semrush acquires SEO training website Backlinko
Semrush, the SEO toolset provider, has acquired SEO training website Backlinko, the company announced Wednesday, for an unannounced sum. Why we care. Semrush’s acquisition will
IAB Slams Bill That Would Eliminate Data-Driven Advertising
WASHINGTON, D.C. – Today, the Interactive Advertising Bureau (IAB) slammed a sweeping bill, the “Banning Surveillance Advertising Act,” that would effectively eliminate internet advertising in the
20220120 SEL Brief
The post 20220120 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
How analyzing search data can improve your decision-making
Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to gain traction. Matt Colebourne, CEO of
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
A new bill, the Banning Surveillance Advertising Act (BSAA), was introduced by Democratic lawmakers on Tuesday. The bill would no longer allow advertisers to target
Google explains how it deduplicates Top Stories from main search results
Google will deduplicate a link from its main web results if that same link appears in the first Top Stories slot, so long as the
Google heightens adult ad policy enforcement after Reuters finds illicit ads
This week, Google will improve enforcement of ad policies pertaining to underaged users, according to Reuters. Google’s renewed focus on these policies came after Reuters
Google recipe markup now requires specific times, no more time ranges
Google has updated the recipe schema markup help documents to remove all references to time ranges for food prep, cook time and total time as
20220119 SEL Brief
The post 20220119 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Yoast SEO launches on Shopify
Yoast SEO is now available for Shopify site owners, Yoast announced Tuesday. An example of Yoast SEO within Shopify. Image: Yoast. The company first unveiled
Danny Goodwin joins Search Engine Land
Today, Search Engine Land is happy to welcome well-known search marketing journalist Danny Goodwin to the team as Senior Editor. Goodwin will join the editorial
URL changes are not so simple for Google Search
Google released a video on the SEO impact of making URL structure changes to your site. In short, John Mueller, a search advocate at Google,
20220118 SEL Brief
The post 20220118 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
Google Search Console launches desktop page experience report
With the upcoming Google page experience update coming to desktop, today Google launched a new page experience report for desktop in Google Search Console. “To
20220117 SEL Brief
The post 20220117 SEL Brief appeared first on Search Engine Land. Source: Search Engine Land
