Gary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines and say these spam reports will not lead to a Google employee reviewing a site…
DetailsThe California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are,…
DetailsGoogle is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The…
DetailsAs Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories carousel. Maintaining AMP pages requires resources, and with less incentive to commit those resources,…
DetailsA Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall Street Journal that it built systems to ensure the pricing seen on…
DetailsThe California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies that qualify under one or more of the following statutory criteria: Have gross annual revenues in excess of $25…
DetailsThis “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program. In the course of business, it becomes necessary for both brands and SEO professionals to take responsibility for the performance of the…
DetailsCreating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant…
DetailsRoy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed.…
DetailsWhen you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. Though most players say they support the most popular video, image and audio formats, if your workflow requires the use…
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