Google Ads plans to sunset their Target CPA (tCPA) and Target ROAS (tROAS) smart bidding strategies starting this month and roll their functionality into other bid strategies. For most advertisers, the only change will be a switch to a different bidding strategy with little impact on performance. However, with changes like this, it’s always a…
DetailsIn the second part of a two-part interview, Lauren Tucker discusses the importance of an enriched, diverse talent portfolio. Dr. Tucker (PhD in journalism and mass communication) is founder of Do What Matters, a consultancy dedicated to promoting diversity in the marketing services industry, with a special focus on agencies — but her insights have application…
DetailsTen states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition in exchange for giving the social media company an advantage in Google-run ad auctions. The…
DetailsIf you’re looking for actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Create — happening online tomorrow, April 13, from 11:00am – 5:30pm ET. Your $149 All Access pass unlocks a deep-dive, three-track program that explores critical issues in SEO and PPC content strategy — including the growing…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Panda algorithm update rolled out globally, in…
DetailsHere is part two of the interview with Fay Friedman, the Director of SEO and Marketing of AJH Co. In part one we spoke about e-commerce SEO vs property management SEO. Here is part two, we talk about some very specific SEO topics including duplicate content, featured snippets and people also ask. We all know…
DetailsIn an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but such gestures do not signal a commitment to fair wages, safe working conditions, or a willingness to pay their share in…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’ve got a new search ranking algorithm…
DetailsGoogle said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions…
DetailsNow more than ever, your customers are craving a personal connection. Your email messaging connects you to your customer, and when you deliver individualized messages, you are making that relationship a strong one. Join Adrian Turner, senior personalization lead, Business Development Bank of Canada (BDC), and Leigh Price, senior manager PMM, Salesforce, for a live…
DetailsGoogle announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. Reviews that are written in a way that has “insightful analysis…
DetailsIt is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an entity we should pause to…
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