Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall, which means many retailers are preparing for back-to-school shopping. To highlight a few options that can help retailers optimize for both in-store and online back-to-school shoppers, Google has published a…
DetailsThe global pandemic has accelerated the trend to shopping online by approximately five years. People all over the world either increased the frequency of online shopping or tried it for the first time – and the first timers have now fully embraced the benefits of ecommerce. This playbook from Bidnamic explores how top retailers have…
DetailsThe post 20210730 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, in one of our featured stories below, I…
DetailsGoogle is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a frequency goal set at the campaign level, the company announced Thursday. In addition, DV360 will also calculate the added reach advertisers get for each Programmatic Guaranteed deal using…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, I need your help. I’m hoping you’ll take…
DetailsThe post IAB Tech Lab Launches Open Source Initiative To Increase Cross-Industry Transparency And Collaboration And Trust appeared first on IAB. Source: IAB
DetailsGoogle has updated its technical guidelines for Fact Check structured data saying that a page must only have one ClaimReview element and that multiple fact checks per page is no longer allowed. The revised guidelines. The revised guidelines now say “to be eligible for the single fact check rich result, a page must only have…
DetailsIn the latest Search Off the Record podcast, Gary Illyes from Google spoke about how Google Universal Search works and more importantly, how Google decides which vertical search feature to rank in what position in the main search results. Gary Illyes explained why sometimes featured snippets show up at the top, or maybe news articles,…
DetailsThe post 20210729 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsPaid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine.…
DetailsTwitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. who use Twitter in English on iOS…
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