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the inner-thinkings

IAB Joins Amicus Brief To Supreme Court Opposing Texas Law Restricting Content Moderation

May 20, 2022

NEW YORK – May 19, 2022 – This week the Interactive Advertising Bureau (IAB) and nearly two dozen industry leaders jointly filed an amicus brief

Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

May 20, 2022

We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either

New mobile Google ad experiment puts favicon in-line with display URL

May 19, 2022

Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the

Google launches video health tools to help publisher monetization

May 19, 2022

Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way

Interactive Advertising Bureau Warns Senate Bill Could Be Destructive To Competitive Ad Market, U.S. Economy

May 19, 2022

NEW YORK – May 19, 2022 – Interactive Advertising Bureau CEO David Cohen released the following response to the Competition and Transparency in Digital Advertising

SEO pioneer and expert Bill Slawski passes away

May 19, 2022

We have just learned the shocking news that Bill Slawski, an SEO expert, educator and pioneer, has died. Slawski was the Director of SEO Research

New Yelp feature: Request a Call

May 19, 2022

Yelp has added a new Request a Call feature to help service businesses more easily connect with potential clients. Users can specify a preferred call-back

10 reasons to enter the Search Engine Land Awards

May 19, 2022

The global events of the past two years have made it more important than ever for brands and agencies to stand out against the competition. Being

Google Ads issue with access to video pages frontend

May 19, 2022

Google is current having access issues with video pages in Google Ads. If you currently try to access video pages in Google Ads you will

Everything you should know about evaluating your competitor’s backlink profile

May 19, 2022

Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your

Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches

May 19, 2022

A recent Think With Google article suggests that optimizing for “near me” searches will pay out a bonanza in extra good rankings and qualified referral

Webinar: Transform your content operations with DAM

May 18, 2022

When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers

Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch

May 18, 2022

Google Discover is one of the most sought-after traffic sources by publishers, while also being one of the most confusing from a visibility standpoint. For

We’ve crawled the web for 32 years: What’s changed?

May 18, 2022

It was 20 years ago this year that I authored a book called “Search Engine Marketing: The Essential Best Practice Guide.” It is generally regarded

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

May 18, 2022

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s

What to look for in a technical SEO audit

May 18, 2022

According to Techradar, there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore

What are your secrets to overcoming marketing challenges? Take our survey

May 17, 2022

Catching your prospect’s eye and moving them along the buyer’s journey has never been easy. Add the pandemic to the equation, and we know your

How to ensure influencers help your SEO campaigns

May 17, 2022

If you are looking to make an impact in your business with your SEO strategy, influencer marketing is one of the most efficient techniques to

Webinar: Dominate your competition with Google auction insights and search intelligence

May 16, 2022

Auction insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to

Vimeo adds structured data to all public videos to improve Google Search visibility

May 16, 2022

Vimeo, a popular video hosting platform (obviously not as popular as YouTube), has added structured data to all of its publicly available videos on its

How to manage and edit your Google Business Profile from Google search

May 16, 2022

Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search

Google Search Console page experience report now tracks more desktop search features

May 16, 2022

Google has updated some of the reporting within Google Search Console to track additional desktop features for the page experience report, the company noted. That

What’s your SEO learning style?

May 16, 2022

SEO is a complex topic. Not only are SEO fundamentals complex, but we live in a world where search engines are constantly evolving. That is

Content marketing strategy for small businesses: top 11 tips

May 16, 2022

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action.

Microsoft Bing drops anonymous sitemap submission due to spam issues

May 13, 2022

Microsoft Bing will no longer accept XML sitemaps that were submitted anonymously through HTTP requests, Fabrice Canel from Microsoft Bing announced today. The reason Bing

Google Search Console adds translated results search appearance filter

May 13, 2022

Google Search Console had added “translated results” to the search appearance filter in the performance reports today. This filter lets you drill down to how

The anatomy of personalized search

May 13, 2022

Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in

Entities and E-A-T: The role of entities in authority and trust

May 13, 2022

The development of Google into a semantic search engine and the increasing influence of E-A-T on rankings go hand in hand. There is a common

Link building: the least favorite part of SEO

May 12, 2022

There are plenty of reasons to love SEO. I certainly do and have since I started my SEO journey in 2007.  But every job has

Google Search Console to release new video page indexing report

May 12, 2022

A new video page indexing report is coming to Google Search Console in the near future, Dikla Cohen, a Web Ecosystem Consultant at Google, announced

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IAB Joins Amicus Brief To Supreme Court Opposing Texas Law Restricting Content Moderation

May 20, 2022
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