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A new experiments workflow is rolling out to select Google Ads accounts, according to reports from numerous PPC professionals. Tip of the hat to Dario

Content has become the primary tool we use to create a dialogue with our prospects and cultivate online customer relationships. That content must be relevant,

Google is rolling out a few updates to Google Search to help users find doctors and healthcare providers that are right for them. These updates

Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource

“When I talk about the metrics that will help you get and secure and keep buy-in, I come to you with a perspective of operations,”

Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more, the company announced

Competitive visibility reports in Google Merchant Center are now available in open beta, Google has confirmed to Search Engine Land. The metrics within the reports

YouTube Search Insights is an experimental feature that shows creators search data such as the queries that led viewers to their videos or query data

IndexNow has now been turned on by over 60,000 websites that use Cloudflare in less than two months after IndexNow was announced by Microsoft. IndexNow

“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,”

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging.  Throughout the past year, Google has been more aggressive, rolling

Marketers spend billions of dollars in paid search deployed across tens of thousands of local campaigns. The challenge is dealing with all the complexity that

Google has updated its reviews help document page in the Google Business Profile support area to say that Google values all reviews, not just positive.

Google Merchant Center is now automatically showing retailers when their products are eligible for badges, a Google spokesperson has confirmed to Search Engine Land. Available

Building links isn’t easy and navigating the link-building landscape nowadays is complicated. Many agencies and platforms out there claim to do incredible work, but it’s

“COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session