Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time. Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site…
DetailsMicrosoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. Before you get started, you’ll need to ensure you have Universal Event Tracking (UET) set up properly to use either option. Include in “Conversions.” With this option, you can tell Microsoft which conversion goals to include in your conversion…
DetailsIn February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June. Now, amid the upheaval caused by the coronavirus pandemic and shelter in place orders, Google is postponing the changes until 2021. “We hope this…
DetailsWhile effective budget management is Paid Search 101, it can also be hard work. Budgets are set at campaign level, and some advertisers have hundreds if not thousands of campaigns in their account. Not only that, but many advertisers run multiple accounts – for example, separate accounts for different regions across the globe or for…
DetailsBing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their symptoms and receive guidance. The CDC’s Coronavirus self-checker on Bing.com. Why we care Chat functions have…
DetailsIn our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of…
DetailsGoogle has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige and picked up by Mike Blumenthal. New “info links” available in Google…
DetailsPinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock fashion or home decor products in several new ways on the app. A new “Shop” tab will appear on Search and on boards to help users find in-stock products from retailers.…
DetailsA new survey validates the importance of maintaining your SEO efforts through the coming downturn. The survey, by Conductor, had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive, e-commerce and manufacturing).…
DetailsA panel of experts will join Live with Search Engine Land at 4 p.m. EST on Tuesday to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out. Our panel will share data from tools like SEMRush, RankRanger and Moz that shows some pretty interesting movement in SERPs. Search Engine…
DetailsDo you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it. What is Fact Check structured data? It’s part of Schema.org markup. Specifically, the Fact Check structured…
DetailsIdentity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two years. This move will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences. New alternatives will need to…
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