The RAWR agency, a marketing agency specializing in brand strategy, website development, and online visibility management, is uniquely positioned to support clients in embracing sustainable manufacturing trends in 2023. Leveraging our expertise, we assist businesses in communicating their sustainability efforts effectively, enhancing their brand reputation, and connecting with eco-conscious consumers while aligning with net-zero and ESG goals.
Manufacturers are world leaders in the efforts to attain global sustainability—reducing their environmental footprints, and carbon emissions as an industry. Manufacturers are decreasing their dependence on fossil fuels and are switching to renewable energy sources to attain net zero carbon emissions. Moreover, traceability is becoming a priority concern for manufacturers who want to be able to trace the origin of each constituent item used in their product.
In this respect, recent data from the Manufacturing Leadership Counsel shows that 68% of manufacturing executives have implemented “extensive, corporate-wide sustainability strategies” that are geared towards adopting green energy into their production activities.
These initiatives to reduce the strain on our planet are also driven by consumer awareness and demand for ethical and sustainable products. 84% of consumers report that they will avoid a brand or company based on their environmental practices and 55% say that they are willing to pay more for eco-friendly products. The consequence of this shift is that manufacturers are now making it a part and parcel of their core business strategies to become environmentally responsible.
As the manufacturing industry on its sustainability journey in 2023, it is evident that the pursuit of net-zero emissions and ESG goals will have a profound and lasting impact. Through adopting renewable energy, promoting transparency, and responsible production practices, manufacturers are playing a pivotal role in driving the global transition toward a more sustainable and resilient future.