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Agency

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General

6 reasons why your agency should offer SEO

With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can

February 24, 2020

Google unleashed the Panda algorithm 9 years ago today

Nine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the

February 24, 2020
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General

New local SERP live in Europe

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw

February 21, 2020

How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go

February 21, 2020

Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match

February 21, 2020

SEL 20200221

The post SEL 20200221 appeared first on Search Engine Land. Source: IAB

February 21, 2020

Google adds new image license metadata for licensable image label

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search

February 20, 2020
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General

A quick guide to understanding Google’s quality rater guidelines

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to

February 20, 2020

How digital commerce marketing is reshaping search, marketplaces and social

SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin

February 20, 2020

SEL 20200220

The post SEL 20200220 appeared first on Search Engine Land. Source: IAB

February 20, 2020
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General

Vast majority of Amazon advertisers plan to spend more on ads again this year

SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a

February 19, 2020

SEL 20200219

The post SEL 20200219 appeared first on Search Engine Land. Source: IAB

February 19, 2020

Build SEO seasonality projections with Google Trends in Python

Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO

February 19, 2020

Soapbox: SEO community must temper responses when idea-sharing to avoid shaming

What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and

February 18, 2020
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General

Google Ads intros ‘continuous audience sharing’ for manager accounts

Google has added a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called

February 18, 2020
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General

Post-holiday analysis: connected TV becomes performance TV

The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands

February 18, 2020

Goodbye Search Engine Land, SMX and Third Door Media

At the end of this week’s SMX West conference in San Jose, I’m leaving Third Door Media. This is a positive move, and I’m looking

February 18, 2020

SEL 20200218

The post SEL 20200218 appeared first on Search Engine Land. Source: IAB

February 18, 2020
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