With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can
Nine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the
In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw
SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go
Google’s done it again. Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match
The post SEL 20200221 appeared first on Search Engine Land. Source: IAB
Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search
“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to
SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin
The post SEL 20200220 appeared first on Search Engine Land. Source: IAB
SAN JOSE – Eighty-one percent of current Amazon advertisers plan to increase their ad spend on the platform in the coming year, according to a
The post SEL 20200219 appeared first on Search Engine Land. Source: IAB
Roadmapping season is upon us and, if you’re an in-house SEO like me, that means it’s time to set your FY20 goals for the SEO
What we may not realize starting out in our search marketing career is that the path we choose can quickly become our identity – and
Google has added a feature to make it faster to share audiences within manager accounts. What’s new? There is now a manager account-level setting called
The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands
At the end of this week’s SMX West conference in San Jose, I’m leaving Third Door Media. This is a positive move, and I’m looking
The post SEL 20200218 appeared first on Search Engine Land. Source: IAB
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