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Agency

SEL 20200228

The post SEL 20200228 appeared first on Search Engine Land. Source: IAB

February 28, 2020
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General

Yotpo taps Bazaarvoice Network for review distribution to retailer sites

Yotpo has partnered with Bazaarvoice to syndicate reviews through the latter’s network, which includes nearly 2,000 global retail sites and reaches more than a billion

February 27, 2020

IAB Unveils the Now and Future of Video, Audio, and Streaming at Totally Revamped 2020 NewFronts

The “New NewFronts” will Showcase Eight Days of Groundbreaking Digital Content, Advertising Opportunities, & Education NEW YORK, NY (February 27, 2020) –This year’s IAB NewFronts

February 27, 2020

SEL 20200227

The post SEL 20200227 appeared first on Search Engine Land. Source: IAB

February 27, 2020
mobile first indexing notice 1
General

Google mobile-first indexing to be applied to all sites within a year

Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when

February 26, 2020
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General

Create display network exclusion lists with this (free) tool

Tired of manually weeding through placement reports to exclude inappropriate websites and apps from your display campaigns? So was Dave Rigotti. He’s built a tool

February 26, 2020
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General

The seven elements of a high-converting landing page

If you’re looking to gather leads for your business, you need to have a landing-page strategy. To see the greatest return on their investment, businesses

February 26, 2020
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General

Google search view in 3D now live for e-commerce sites

At Google I/O last year, Google announced 3D images with augmented reality in search. Google even posted live examples of this last year. But now

February 26, 2020
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General

The 5 best digital marketing courses for your digital success this year

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless

February 26, 2020

SEL 20200226

The post SEL 20200226 appeared first on Search Engine Land. Source: IAB

February 26, 2020

IAB Proposes Changes to CCPA Regulations

On February 25th, IAB submitted comments to the California Office of the Attorney General (AG) in response to the AG’s proposed California Consumer Privacy Act

February 25, 2020
microsoft advertising made in usa ad extension 1
General

‘Made in USA’ ad extensions spotted on Bing

A “Made in USA” label accompanied by a flag icon appears to be the latest automated ad extension test by Microsoft Advertising. Where it’s showing.

February 25, 2020
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General

Smart Shopping campaigns: How to test and extract more value from automated campaigns

Kirk Williams of ZATO Marketing spoke on Google Smart Shopping campaigns at SMX West 2020. Have you gotten the hard sell? Google reps have been

February 25, 2020

How to use the AMP status report to identify page errors, validate fixes

Google has posted an explainer for its AMP (accelerated mobile pages) status report on the AMP blog. The report can be accessed within Google Search

February 25, 2020
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General

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers

February 25, 2020

SEL 20200225

The post SEL 20200225 appeared first on Search Engine Land. Source: IAB

February 25, 2020

IAB Weighs In on Hawaii Privacy Bill

On February 24th, IAB submitted a letter to the Hawaii State Legislature in opposition of a recently proposed privacy bill, HB 2572. Along with other

February 24, 2020

What happens if you stop doing SEO?

Often, businesses want to stop and start SEO.  Some feel that taking a break won’t cause any issues.  But when a client suggests taking a

February 24, 2020
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