Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

We are pleased to announce the winner of the inaugural Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing is Areej AbuAli, the founder of WomenInTechSEO.com. For those aware of Areej’s contributions, it won’t come as a surprise that she received the overwhelming share of nominations for her work and leadership in…

Forecasting paid search spend and revenue

What’s the key to growing sales, revenue, and profit in the upcoming year? It’s not automated campaigns or increased ad budgets. The real secret is learning from this year’s ad performance – and applying that knowledge to next year! In this e-book, Omnitail walks you through completing a sales and spend forecast using a square…

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting…