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General

Life after Google Shopping: Don’t be a one-trick pony

Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that

June 11, 2020

SEL 20200611

The post SEL 20200611 appeared first on Search Engine Land. Source: IAB

June 11, 2020

Google to allow removal of counterfeit goods from search results

Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where

June 11, 2020
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General

When silence is not an option: Brands dive in with protest support

George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown

June 9, 2020

Google webspam report: Cracking down on renegade linking practices, auto-generated content

Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post

June 9, 2020

Google Search Console performance report gets recipe filters

Google has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability

June 9, 2020

4 things we learned about automated bidding during the pandemic

Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns that lose money and ones that

June 9, 2020

IAB Tech Lab Increases Investment and Presence in Europe

NEW YORK, NY (June 9, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and technical standards-setting

June 9, 2020
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General

Prospect for in-person conferences fades for 2020

The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from

June 9, 2020
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General

Data roundup: Resources to help you market more effectively during COVID-19

The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more

June 9, 2020

Next on Live with Search Engine Land: Google’s page experience update

On Friday, June 12,  Search Engine Land contributing editor, Barry Schwartz, will host a discussion with SEO content experts about on-page experience in preparation for

June 8, 2020

How local marketers can prepare for the ‘great reset’ [Video]

“From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share

June 8, 2020

Video: Katherine Watier Ong on how to grow your SEO team

After I sat down with Sarah Teach to talk about conscious capitalism in SEO, I then spoke with Katherine Watier Ong. Katherine’s internet career goes

June 8, 2020

SEL 20200608

The post SEL 20200608 appeared first on Search Engine Land. Source: IAB

June 8, 2020
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General

‘What’s an ads guy doing running Google search?’

Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over

June 5, 2020

How to use Google Ads Explanations to understand performance changes

Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose

June 5, 2020
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General

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized

June 5, 2020

SEL 20200605

The post SEL 20200605 appeared first on Search Engine Land. Source: IAB

June 5, 2020
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