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Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away.

Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business

Fresher Discover data is now available within Google Search Console Performance reports, Google announced on Tuesday. Site owners can now view data as recent as

At its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy those pain points with

As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing

Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The

The programming language of Python is gaining popularity among SEOs for its ease of use to automate daily, routine tasks. It can save time and

Super Early Bird rates for Search Marketing Expo – SMX West – expire this Saturday, December 21! Act now to save up to $700 off

If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this can

On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure

Google introduced its real-time translation feature, “Interpreter Mode,” for Google Home and smart displays earlier this year. It tested the feature in several hotels in

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results. For