Skip to content
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
rawr logo short
  • Home
  • About
  • Solutions
  • Industries
  • Services
  • Blog
  • Contact
colorized icons 04
B2B Marketing
colorized icons 05
B2C Marketing
colorized icons
Online Visibility Management
colorized icons 07
Healthcare
colorized icons 08
Manufacturing
colorized icons 01
Brand Strategy
  • Graphic Design
  • Corporate Brand Identity
  • Sales Enablement
  • Editorial Calendar Management
colorized icons 02
Website Design
  • WordPress Website Development
  • Conversion Rate Optimization
  • eCommerce Development
  • Content Strategy & Copywriting
colorized icons 03
Digital Marketing
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Management
  • Content Marketing & Digital PR
  • Account Based Marketing (B2B)
  • Marketing Automation
Let's Talk

Conductor becomes an employee-owned firm after almost two years under WeWork

  • December 12, 2019
  • General
  • Agency
Facebook
Twitter
LinkedIn
Email

WeWork bought SEO firm Conductor in 2018 for well over $120 million in cash and stock. Following its botched IPO filing last year, the troubled shared workspace provider began to shed most of its many acquisitions; Conductor was one of them.

Almost two years under WeWork. The SEO company has announced that after 20 months as a WeWork subsidiary it will now go forward as an independent, employee-owned company. The leadership team, its roughly 250 employees, and outside investor Jason Finger, Managing Partner of The Finger Group, have bought the company back from WeWork.

According to CEO Seth Besmertnik in a LinkedIn post, “Every Conductor will become a real co-founder. All of our shareholders will have the same and senior-most class of stock – from our employees, to investors, to myself as CEO. Our co-founder employees will have the right to appoint an employee member to our Board of Directors and a host of other benefits and protections we’ll share at a later date.”

Buyback price not disclosed. At the time of the 2018 WeWork acquisition, CEO Seth Besmertnik told me that Conductor would help WeWork members “manage their digital presence.” It’s not clear how much of that actually happened before the events above. The buyback amount was not revealed.

Conductor says it has 400 enterprise customers, which includes Citibank, Samsung, and SAP. Besmertnik also previously told me that during the time of WeWork ownership, the company continued to grow.

Why we care. In one sense, Conductor is back where it was before the WeWork acquisition but with a radically different ownership structure. The company has always been employee and customer focused and this new ownership structure should make it even more so.

The post Conductor becomes an employee-owned firm after almost two years under WeWork appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn

Recent Blog Posts

The Future of Healthcare: Unveiling the Potential of Personalized Care

September 18, 2023

Roaring Customer Experiences in Manufacturing: The Rawr Agency to the Rescue!

September 6, 2023

Empowering Healthcare: Patient Engagement Tools at Play

August 29, 2023

Driving Towards a Sustainable Future: Embracing Decentralized Manufacturing

August 23, 2023

Embracing Patient-Centered Care in 2023: A Game-Changer for Healthcare Executives

August 15, 2023
View More
rawr logo short
Facebook-f Twitter Instagram Linkedin-in
Get In Touch
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Send An Email

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Copyright 2023 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy