At its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy those pain points with the product itself. Ensuring clients know the value of SEO is key to closing a sale.
This guide from Boostability outlines three reasons why a client might be hesitant to commit to an SEO campaign and what you can do to assuage those worries. Using the strategies outlined in this guide can help you close the sale with clients of all sizes and from a wide variety of industries.
Learn more. Visit Digital Marketing Depot to download “Why You Struggle to Sell SEO.”
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Source: IAB