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General

Video: Sarah Teach on conscious capitalism in SEO

In December I drove down to DC to interview Matt Cutts and before I sat down with Matt, I interviewed two SEOs in the DC

June 1, 2020

FY 2019 Internet Ad Revenue Report & Coronavirus Impact on Ad Pricing Report Q1 2020

The post FY 2019 Internet Ad Revenue Report & Coronavirus Impact on Ad Pricing Report Q1 2020 appeared first on IAB. Source: IAB

June 1, 2020

Your customers aren’t interested in your COVID messaging anymore, what now?

Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and

June 1, 2020

SEL 20200601

The post SEL 20200601 appeared first on Search Engine Land. Source: IAB

June 1, 2020

3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

Eligible small and medium-sized businesses are starting to receive Google Ads credits in their accounts over the coming weeks. If you receive one of these

May 29, 2020
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General

Has your opinion about attending conferences changed? Take our survey

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through

May 29, 2020

SEOs and developers: Why they’re better together [Video]

SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these

May 29, 2020

SEL 20200528

The post SEL 20200528 appeared first on Search Engine Land. Source: IAB

May 28, 2020

IAB Condemns President Trump Plan to Regulate Digital Content

“The President’s Executive Order is the gravest assault on the right to free speech since the Nixon Administration, and an attempt to turn the open

May 28, 2020
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General

Nearly two-thirds of online publishers saw lower CPMs in early May

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is

May 28, 2020

Online ad revenue was almost $125 billion in 2019 but growth is slowing

Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the

May 28, 2020

AMP won’t be required for Google’s Top Stories section

Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top

May 28, 2020
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General

The Google Page Experience Update: User experience to become a Google ranking factor

Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page.

May 28, 2020
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General

Technical SEO for Shopify: A guide to optimizing your store for search engines

Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of

May 28, 2020
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General

Facebook Marketplace is open for businesses selling new products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial

May 27, 2020

Google Ads credits for SMBs start rolling out

Starting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized

May 27, 2020

How Google crawls and indexes: a non-technical explanation [Video]

The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and

May 27, 2020
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General

Learn actionable tactics from search marketing experts – free!

Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new

May 27, 2020
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