Skip to content
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
rawr logo short
  • Home
  • About
  • Solutions
  • Industries
  • Services
  • Blog
  • Contact
colorized icons 04
B2B Marketing
colorized icons 05
B2C Marketing
colorized icons 06
Online Visibility Management
colorized icons 07
Healthcare
colorized icons 08
Manufacturing
colorized icons 10
Home Services
colorized icons 09
Professional Services (B2B)
colorized icons 11
Retail
colorized icons 01
Brand Strategy
  • Graphic Design
  • Corporate Brand Identity
  • Sales Enablement
  • Editorial Calendar Management
colorized icons 02
Website Design
  • WordPress Website Development
  • Conversion Rate Optimization
  • eCommerce Development
  • Content Strategy & Copywriting
colorized icons 03
Digital Marketing
  • Digital Marketing Strategy
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Management
  • Content Marketing & Digital PR
  • Account Based Marketing (B2B)
  • Marketing Automation
  • Social Media Management
Let's Talk

AMP won’t be required for Google’s Top Stories section

  • May 28, 2020
  • General
  • Agency
Facebook
Twitter
LinkedIn
Email

Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, but it is important to note that page experience will be a vital factor when determining what content shows in the Top Stories section.

What goes in top stories now? Back in 2016, Google said that only AMP pages could show up in the Google mobile version of top stories in Search. Just recently, Google let some local news providers for COVID-19 related stories bypass this requirement.

When this Page Experience goes live in 2021, Google will no longer require AMP for the top stories news section. You just need to make sure your pages do well in terms of the Page Experience scores.

AMP still can show in top stories. AMP can and will still be displayed in the Google Top Stories section after this update. In fact, Google’s Rudy Galfi told us that the majority of AMP pages already perform very well across all the page experience factors. But if you do not have AMP, then those non-AMP pages can now also rank well in Top Stories.

Google wrote “when we roll out the page experience ranking update, we will also update the eligibility criteria for the Top Stories experience. AMP will no longer be necessary for stories to be featured in Top Stories on mobile; it will be open to any page.”

Google added, “alongside this change, page experience will become a ranking factor in Top Stories, in addition to the many factors assessed. As before, pages must meet the Google News content policies to be eligible. Site owners who currently publish pages as AMP, or with an AMP version, will see no change in behavior – the AMP version will be what’s linked from Top Stories.”

Why we care. This change will open up more publishers to be able to show up in the Top Stories section on mobile. That means more competition for your traffic and your keywords. But it also means that you can optimize your non-AMP pages to do well in the mobile Top Stories section and outrank your competitors that may have decided to use AMP. It also means that if you dislike using AMP and maintaining AMP pages, you can do away with them and have your normal mobile pages rank in the Top Stories section.

Reminder; this is not live today, it won’t be live until sometime in 2021 when Google launches the new Page Experience Update.

The post AMP won’t be required for Google’s Top Stories section appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn

Recent Blog Posts

Navigating Supply Chain Disruption: Harnessing Innovation in Turbulent Times

December 4, 2023

Transform Your Patient Experience

November 28, 2023

Unleashing the Potential: The Revolutionary Impact of Artificial Intelligence (AI) in Healthcare

November 6, 2023

Empowering Patients through Online Communities/Enhancing Engagement with The RAWR Agency

October 20, 2023

Sustainable Manufacturing: Advancing Net Zero and ESG Goals in 2023

October 6, 2023
View More
rawr logo short
Facebook-f Twitter Instagram Linkedin-in
Get In Touch
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Send An Email

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Copyright 2023 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy