When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has
Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to
The post SEL 20200717 appeared first on Search Engine Land. Source: IAB
Google has made significant updates to the Google Discover help document designed to help publishers learn about how to get their content to show up
Creating a content strategy and finding qualified writers can set the foundation for content marketing success, but there are other important elements to consider before
On July 16, IAB released the following statement in response to the decision by the Court of Justice of the European Union to invalidate the
At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one
Google has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you
Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most
Visual content offers a powerful way to connect with and engage consumers. It also helps companies maintain a competitive advantage where such an edge matters.
Effective content writers bring quality to your content that can increase your search visibility, traffic, conversions and help to distinguish your brand from competitors. Unfortunately,
Since its inception in 2015, the Search Engine Land Awards have annually recognized two outstanding individuals as Search Marketer of the Year — one male
Despite billions of dollars spent over a period of years, virtual reality is still not mainstream – and may never be. Augmented reality (AR) is
Google announced several updates for Smart Shopping campaigns, which run across Search, Display, YouTube, and Gmail, on Wednesday. Here’s a look at what’s rolling out
In May, Google announced it would sunset gallery ads and move forward with image extensions . On Wednesday, the company officially launched an image beta.
There’s hardly another constant hot-button issue as intensely debated within the search industry as search engine penalties. Leading SEO outlets maintain their coverage of that
At SMX Next, I shared ways that brands can navigate content marketing in times of disruption so that they can avoid missteps, maintain relevance and
Based on a new European law that just went into effect, Google will begin notifying businesses, globally, of local listings suspensions. Historically, businesses found out
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