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General

Google blows up ad headline font in new test

Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second

July 30, 2020

Did the Facebook Ads boycott actually work?

Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a

July 30, 2020

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That

July 28, 2020
Google Screened vs. Guaranteed 1 1
General

Google rolling out LSAs and ‘Google Screened’ to select professional services nationally

Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional

July 28, 2020

How are marketers improving remote team communication?

Communication skills have always been important for marketers and they only get more important the further you are in your career. Being a “good communicator”

July 28, 2020
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General

Bing Webmaster Tools gets a new robots.txt tester

Bing has added a new feature to the new Bing Webmaster Tools: a robots.txt tester. This is a feature Bing had in the tool prior

July 28, 2020
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General

Google’s tools now recognize “Web Story”

Google announced that its testing tools and the Google Search Console Performance report will recognize if your AMP document is a Web Story. Google said,

July 28, 2020

What SEOs get wrong about Google updates

In covering Google algorithm updates for almost twenty-years now, one trend you notice over and over again is how SEOs tend to do two things.

July 28, 2020
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General

Shopify tradeoffs: What to consider before selecting your next e-commerce platform

Selecting the appropriate e-commerce platform for your goals, circumstances and customers can influence your sales and the amount of time your staff dedicates to maintaining

July 28, 2020

SEL 20200728

The post SEL 20200728 appeared first on Search Engine Land. Source: IAB

July 28, 2020
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General

Saying adieu to AMP: You might be giving up rankings — and revenue

Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top

July 27, 2020

Video: Brian Ussery of Razorfish on SEO for e-commerce sites

The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the

July 27, 2020

SEL 20200727

The post SEL 20200727 appeared first on Search Engine Land. Source: IAB

July 27, 2020
q2 2020 tinuiti amazon us sponsored products 24 hours sales conversion share 1
General

The importance of valuing latent orders to successful Amazon Sponsored Products management

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored

July 24, 2020

Next on Live with Search Engine Land: What’s New With The Bing Webmaster Guidelines

On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing

July 24, 2020

SEL 20200724

The post SEL 20200724 appeared first on Search Engine Land. Source: IAB

July 24, 2020

IAB Statement on DC Council Vote on Advertising Tax

IAB strongly supports today’s vote by the DC Council to amend the fiscal year 2021 budget and financial plan in order to eliminate the proposed

July 23, 2020

Common Shopify SEO pitfalls and how to avoid them

Shopify store owners looking to maximize their organic visibility have a number of pitfalls to navigate, some of which are inherent to the platform itself

July 23, 2020
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