Video: Jennifer Slegg on Google’s search quality raters guidelines
At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality
At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality
Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way
This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to
Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of
Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as
I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post.
Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying
The post SEL 20200731 appeared first on Search Engine Land. Source: IAB
For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag
Verified Google My Business profile owners in the U.S. can now add a Black-owned business attribute to their listings. Business attributes are highlighted as icons
In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads
Google has added support for image license metadata for licensable image label to both Google Search Console reports and the Rich Results test tool. Google
Bing fully launched its new Bing Webmaster Tools Thursday, and with that, a brand new URL Inspection tool. The Bing URL Inspection tool allows you
Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second
Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a
At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That
Local Services Ads (LSAs) have been a success for Google. Originally designed for home services advertisers, Google initiated a test last August with select professional
Communication skills have always been important for marketers and they only get more important the further you are in your career. Being a “good communicator”
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