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Agency

As App campaign placements expand, Google Ads aims to improve asset combinations for app ads

App campaign advertisers might see changes to asset reporting. Please visit Search Engine Land for the full article. Source: IAB

October 28, 2019

Google to stop indexing Flash content

By the end of this year, Google will stop indexing Adobe Flash. Please visit Search Engine Land for the full article. Source: IAB

October 28, 2019

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri. Please visit Search Engine Land for the full

October 25, 2019

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Ad revenue growth accelerated in the third quarter. Please visit Search Engine Land for the full article. Source: IAB

October 25, 2019

Welcome BERT: Google’s latest search algorithm to better understand natural language

BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain. Please visit Search Engine

October 25, 2019

E-commerce ad spend on search and social product ads keeps growing

Product ad spend growth on social outpaced search in the third quarter, Kenshoo reports. Please visit Search Engine Land for the full article. Source:

October 24, 2019

How to find your ideal SEO agency

An ideal agency has expertise up and down the chain that can help demonstrate the skillset of the agency as a whole. Please visit Search

October 24, 2019

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Cloud helped the company beat expectations with overall revenues of $33.1 billion in the first fiscal quarter of 2020. Please visit Search Engine Land for

October 24, 2019

Conditional ads – customized ads made easy

A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Please visit Search Engine Land for the full article.

October 23, 2019

Featured snippets display on desktop 13% more often than mobile, study finds

URLs matched 91% of the time when featured snippets were displayed on both devices. Please visit Search Engine Land for the full article. Source:

October 23, 2019

Video: Eric Enge on building and selling his SEO agency

Also learn about why giving back to the community can return huge rewards. Please visit Search Engine Land for the full article. Source: IAB

October 23, 2019

Survey: 97% of online adults transact with businesses they find on Yelp

The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in 2016. Please visit Search Engine Land for the

October 23, 2019

Microsoft Advertising unveils interface redesign

The new user experience brings it in line with Google Ads. Please visit Search Engine Land for the full article. Source: IAB

October 23, 2019

SMX Overtime: Rise of the PPC geek

The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, “broadience” and the need for better technical integration in search marketing. Please

October 22, 2019

Screaming Frog releases SEO Spider version 12.0

The update adds PageSpeed Insights API integration and auto-saves. Please visit Search Engine Land for the full article. Source: IAB

October 22, 2019

‘Burnout is real’: Why successful agencies prioritize time management skills

And the questions clients should be asking prospective agencies. Please visit Search Engine Land for the full article. Source: IAB

October 22, 2019

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations NEW YORK, NY (October 22, 2019) – IAB, the

October 22, 2019

Capture leads with Google Ads latest ad extension test

Optional webhooks allow lead data to flow directly to your CRM. Please visit Search Engine Land for the full article. Source: IAB

October 21, 2019
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