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Agency

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Fitbit-successor wearables will be Assistant-centric devices, supported by BERT. Please visit Search Engine Land for the full article. Source: IAB

November 1, 2019

Help us chart Amazon’s growth as an advertising platform

Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms. Please visit Search Engine Land

November 1, 2019

SEO best practices support ADA compliance for digital accessibility

Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design. Please visit Search Engine

November 1, 2019

Google launches Site Kit plugin for WordPress

WordPress users can see data pulled from various Google products. Please visit Search Engine Land for the full article. Source: IAB

October 31, 2019

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

GatherUp’s examination of internal data shows benefits of inclusive process. Please visit Search Engine Land for the full article. Source: IAB

October 31, 2019

SMX Advanced Overtime: Your questions answered about webspam and penalties

Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East. Please

October 31, 2019

Google doesn’t have an ‘ideal’ page speed

The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt. Please visit Search Engine Land for the full

October 31, 2019

Here’s how to leverage long-tail keywords for your SEO

Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts. Please visit Search Engine Land for the full article.

October 30, 2019

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

Replying to a third of reviews may increase conversions by 80% for enterprise locations. Please visit Search Engine Land for the full article. Source:

October 30, 2019

Google Merchant Center updates rolling out ahead of holiday push

Automated feeds, Surfaces on Google and automated image corrections are among the latest features for sellers. Please visit Search Engine Land for the full article.

October 30, 2019

Video: Eric Enge on Google advice vs. real-world SEO experience

We also discussed how to build out successful content and manage client expectations. Please visit Search Engine Land for the full article. Source: IAB

October 30, 2019

Are TrueView video discovery ads the better option for your brand?

Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works. Please visit

October 29, 2019

Build a sound foundation to scale your Facebook campaigns

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing. Please visit Search Engine Land for the full article.

October 29, 2019

Google’s Q3 ad revenue growth propelled by mobile search, YouTube

Ad revenues were $33.9 billion in the third quarter of 2019. Please visit Search Engine Land for the full article. Source: IAB

October 29, 2019

You’re about to miss Search Marketing Expo

SMX East kicks off in two weeks! Will we see you there? Please visit Search Engine Land for the full article. Source: IAB

October 29, 2019

Parse.ly looks to solve content marketing attribution challenges

A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions. Please visit Search

October 28, 2019

What does Google Maps ‘incognito mode’ mean for businesses?

Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps. Please visit Search Engine Land

October 28, 2019

Why you may not have noticed the Google BERT update

Don’t try to optimize for BERT, try to optimize your content for humans. Please visit Search Engine Land for the full article. Source: IAB

October 28, 2019
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