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Agency

Choosing a local marketing solution for your multi-location business

Compare 17 local marketing solutions and find the right one for your company Please visit Search Engine Land for the full article. Source: IAB

November 7, 2019

Let’s kill the hourly rate: We are leaving money on the table

Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. Please visit Search

November 7, 2019

Pro Tip: Don’t add new services reactively

SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer. Please visit Search Engine Land

November 7, 2019

Uber Eats readies ad sales for restaurants

Could it become a rival to Google and Yelp over time? Please visit Search Engine Land for the full article. Source: IAB

November 6, 2019

IAB Names Rick Berger Vice President of Member Engagement

NEW YORK, NY (November 6, 2019) – IAB, the national trade association for the digital media and marketing industries, today named veteran digital industry sales

November 6, 2019

Video: Aja Frost of Hubspot on the power of content structure in search rankings

Want to learn more about the power of content in SEO? Watch this interview. Please visit Search Engine Land for the full article. Source:

November 6, 2019

Search Marketing Expo is next week. Will I see you there?

Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros! Please visit Search Engine Land for

November 6, 2019

Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps. Please visit Search Engine Land for the full article. Source: IAB

November 6, 2019

Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases. Please visit Search Engine Land

November 6, 2019

FAQ: All about the BERT algorithm in Google search

What it is, how it works and what it means for search. Please visit Search Engine Land for the full article. Source: IAB

November 5, 2019

A deep dive into BERT: How BERT launched a rocket into natural language understanding

Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines. Please visit Search Engine Land for the

November 5, 2019

5 tips and trends from Google Webmaster Conference

The Google Webmaster Conference was filled with fun information. Here are the more important topics covered. Please visit Search Engine Land for the full article.

November 5, 2019

Why the University of Arizona changed its abbreviation for SEO

Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”? Please visit Search Engine Land for the

November 5, 2019

Bing introduces penalty for ‘inorganic site structure’ violations

It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks. Please visit Search Engine Land for the full article.

November 4, 2019

Tell your brand’s story through video ad sequencing

SMX East speaker Brooke Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience

November 4, 2019

Google News app lets users access content in two languages

Personalization preferences are maintained across both languages. Please visit Search Engine Land for the full article. Source: IAB

November 4, 2019

Google Search Console begins rolling out Speed report

Check out your new Speed report under the Enhancements tab within Google Search Console. Please visit Search Engine Land for the full article. Source:

November 4, 2019

What you need to know about Google Merchant Center identifier enforcement updates

The changes that can affect the visibility of your products in Google Shopping. Please visit Search Engine Land for the full article. Source: IAB

November 1, 2019
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