IAB Statement on Maryland Digital Advertising Tax

Today, the Maryland General Assembly ignored the pleas of the Maryland business community by passing a tax on digital advertising. During this unprecedented time of uncertainty, when Maryland businesses of all sizes are already being forced to make hard decisions involving lay-offs and shedding essential operations, the Maryland Legislature has added insult to injury by…

IAB and IAB Tech Lab Create Vital New Role: Angelina Eng Joins as First-Ever VP of Measurement and Attribution

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing New York, NY – IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, today announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and…

A look at Google’s recent COVID-19 related policies in search

There’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global…