Facebook announced today that it will begin testing news feed topic exclusions for advertisers this year. Citing advertisers’ brand safety concerns, Facebook says the new feature would allow marketers to choose whether or not to show their ads alongside potentially sensitive content: “For example, a children’s toy company may want to avoid content related to…
RankSense CEO Hamlet Batista, a mentor to many in the SEO community and someone fellow marketer Mike King called “the best of us,” died on Tuesday night, leaving those who knew him, admired him, learned from him and loved him, reeling from the loss. Hamlet passed away after suffering from a case of COVID-19, Maura…
If your content is helpful to your customers’ success but is not earning page rank or traffic, now may be the right time to shift your SEO strategy. Leveraging data science, marketers today can predict the google rank of their content and take measures to improve it even before publishing. Join Patrick Snajder, iQuanti’s Head…