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Agency

AMP won’t be required for Google’s Top Stories section

Google announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top

May 28, 2020
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General

The Google Page Experience Update: User experience to become a Google ranking factor

Google today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page.

May 28, 2020
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General

Technical SEO for Shopify: A guide to optimizing your store for search engines

Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of

May 28, 2020
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General

Facebook Marketplace is open for businesses selling new products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial

May 27, 2020

Google Ads credits for SMBs start rolling out

Starting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized

May 27, 2020

How Google crawls and indexes: a non-technical explanation [Video]

The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and

May 27, 2020
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General

Learn actionable tactics from search marketing experts – free!

Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new

May 27, 2020
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General

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know

Google has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find

May 27, 2020
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General

New Google My Business features aim to help SMBs pivot and survive COVID-19

Google reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of

May 27, 2020
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General

Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery

May 27, 2020

SEL 20200527

The post SEL 20200527 appeared first on Search Engine Land. Source: IAB

May 27, 2020
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General

Analyze retail category performance across Google Ads Search and Shopping campaigns

New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set

May 26, 2020

Facebook Shops: Up next on Live with Search Engine Land

Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief

May 26, 2020

SEL 20200525

The post SEL 20200525 appeared first on Search Engine Land. Source: IAB

May 25, 2020
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General

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate

May 22, 2020

Marketing during COVID means ongoing experimentation [Video]

Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that

May 22, 2020
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General

Call Analytics tools in the spotlight: Marketing’s unsung heroes

As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking

May 22, 2020

How to measure content KPIs during COVID [Video]

“We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard

May 21, 2020
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