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General

Google link spam update done rolling out

Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,” Danny

August 24, 2021

PPC campaign launch checklist

Launching and managing a successful digital advertising campaign takes time and planning. This primer will help orient you along the way. Key areas covered include: Audience: Who

August 24, 2021
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General

Delta variant has marketers less eager to return to in-person events this year

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai

August 24, 2021
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General

Google Shopping issues in the UK lead to sharp KPI declines

Chatter on LinkedIn and Twitter indicates that many advertisers in the UK and beyond are experiencing a bug with Google’s Smart Shopping campaigns. Advertisers have

August 24, 2021

Messy SEO Part 1: Navigating a site consolidation migration

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a

August 23, 2021

Google made 4,500 changes to search in 2020

Google has updated the How Google Search Works website portal today and with that informed us that the search company made 4,500 “improvements” to search

August 23, 2021
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General

SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape

These days, there is a lot going on at the top of the SERP. New features, different configurations, variations for devices and challenges for specific

August 23, 2021

20210823 SEL Brief

The post 20210823 SEL Brief appeared first on Search Engine Land. Source: IAB

August 23, 2021

20210820 SEL Brief

The post 20210820 SEL Brief appeared first on Search Engine Land. Source: IAB

August 20, 2021
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General

Advertisers can adjust conversion values in Smart Bidding in the coming weeks

“You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values

August 19, 2021
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General

“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 19, 2021

20210819 SEL Brief

The post 20210819 SEL Brief appeared first on Search Engine Land. Source: IAB

August 19, 2021
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General

Top stories images aren’t showing in Google Search

Beginning early this morning, there have been numerous reports of images not loading in Google’s Top stories carousel (as seen below). The issue seems to

August 18, 2021
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General

How to craft a winning Search Engine Land Awards entry: Past judges share their advice

Since inception in 2015, the Search Engine Land Awards has recognized exceptional marketers on an annual basis — showcasing their oustanding work, providing well-earned exposure

August 18, 2021

The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 18, 2021

YouTube adds video chapter previews, auto-translates captions in new search functions

In order to make searching for videos on YouTube easier, the company announced two new updates yesterday to the way its on-site search function operates.

August 18, 2021

IAB Announces Final Agenda for its Fall Events Series

IAB Announces Final Agenda for its Fall Events Series – IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety

August 18, 2021
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General

Marketing is about experience. Content delivery today doesn’t cut it.

As marketers, we’ve been creating and publishing a lot of content for a very long time. We know that great marketing content can build brand

August 18, 2021
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