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General

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General

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know

Google has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find

May 27, 2020
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General

New Google My Business features aim to help SMBs pivot and survive COVID-19

Google reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of

May 27, 2020
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General

Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery

May 27, 2020

SEL 20200527

The post SEL 20200527 appeared first on Search Engine Land. Source: IAB

May 27, 2020
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General

Analyze retail category performance across Google Ads Search and Shopping campaigns

New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set

May 26, 2020

Facebook Shops: Up next on Live with Search Engine Land

Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief

May 26, 2020

SEL 20200525

The post SEL 20200525 appeared first on Search Engine Land. Source: IAB

May 25, 2020
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General

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate

May 22, 2020

Marketing during COVID means ongoing experimentation [Video]

Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that

May 22, 2020
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General

Call Analytics tools in the spotlight: Marketing’s unsung heroes

As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking

May 22, 2020

How to measure content KPIs during COVID [Video]

“We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard

May 21, 2020
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General

Shopify SEO Guide: How to increase organic traffic to your store

Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of

May 21, 2020

Empathetic content marketing falls flat without authenticity [Video]

“Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life

May 20, 2020

SEL 20200520

The post SEL 20200520 appeared first on Search Engine Land. Source: IAB

May 20, 2020

4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light

May 19, 2020

Bing can now answer queries with a simple ‘Yes’ or ‘No’

Bing can now return a “Yes” or “No” answer for certain queries, the company announced Tuesday. The new search feature includes the one-word answer as

May 19, 2020

Google Shopping experts join Live with Search Engine Land Friday: Sign up to attend

This Friday, Search Engine Land Editor-in-Chief Ginny Marvin will lead a discussion on the ins and outs of Google Shopping. She will be joined by

May 19, 2020

Is automotive a bellwether for Google My Business trends during COVID-19?

Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have

May 19, 2020
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