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Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms

The Interactive Advertising Bureau and the IAB Tech Lab share the fears of our diverse staff and membership that the democratic principles underlying the Constitutional

As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers.

The post SEL 20200604 appeared first on Search Engine Land. Source: IAB

In an effort to best serve our community, our team here at Search Engine Land wanted share a quick list of our best resources —

Google My Business has launched a new feature to give local businesses more flexibility with their business hours that reflect ways they’re adapting for social

“Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to

The post SEL 20200603 appeared first on Search Engine Land. Source: IAB

The post SEL 20200602 appeared first on Search Engine Land. Source: IAB

“Often, I see JavaScript being blamed when the problem is something else,” Martin Splitt, search developer advocate at Google, cited as the underlying issue behind

As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to

The evergreen Googlebot was a huge leap forward in Google’s ability to crawl and render content. Prior to this update, Googlebot was based on Chrome

From June 22-26, Rogowsky will get “down to the nitty-gritty” of dramatically accelerated change and audience behavior across the streaming universe   Media and Technology