From June 22-26, Rogowsky will get “down to the nitty-gritty” of dramatically accelerated change and audience behavior across the streaming universe
Media and Technology Experts Nora Ali, Cheddar, Bon Appétit Test Kitchen Video Host Claire Saffitz, Alan Wolk, TVR[E]V, and Molly Wood, Marketplace, Will Co-Host
NEW YORK, NY (June 1, 2020) – IAB today announced comedian Scott Rogowsky as host of this year’s reimagined IAB NewFronts (June 22-26).
Rogowsky rose to fame as host of HQ Trivia, a hugely popular mobile game show. He currently co-hosts ChangeUp on DAZN, a nightly whiparound-style show that provides coverage of all Major League Baseball games, where he provides real-time commentary, and conducts interviews with league talent and insiders. In 2018, Rogowsky was named one of Time’s 25 Most Influential People on the Internet.
“A digital pioneer, Scott is the perfect choice to host this year’s first-ever virtual NewFronts,” said David Cohen, President, IAB. “His irreverent media savvy approach is exactly what this event needs – he’ll help us break down what’s really happening and why it matters as we all navigate our new streaming future.”
“As someone whose career has flourished at the convergence of entertainment and technology, I’m thrilled to be hosting IAB NewFronts,” said Scott Rogowsky. “It will be fascinating to watch all the key players of our new media landscape come together to unpack the ever-changing market and shape future consumer experiences.”
Rogowsky will be teamed with some of the most respected co-hosts in the industry: co-founder and lead analyst of TVR[E]V Alan Wolk will kick-off NewFronts on Monday, followed by Bon Appétit Test Kitchen Video Host Clair Saffitz on Tuesday, host and senior editor of Marketplace Tech, Molly Wood on Wednesday, and business anchor at Cheddar, Nora Ali, on Thursday. Friday’s host will be confirmed in the next few weeks.
“With Alan Wolk, Molly Wood, Claire Saffitz and Nora Ali’s expertise in the media and advertising space, combined with Rogowsky’s witty questioning of the status quo we should see interesting sparks fly,” Cohen continued. “These will be exciting days, packed with insights.”
For more information on the schedule and regular NewFronts updates, please visit: iab.com/events/newfronts-2020/
The NewFronts is an annual series of events founded by Digitas, Google/YouTube, Hulu, Microsoft, and Verizon Media (formerly known as AOL and Yahoo), in 2012. It is committed to the creation of valuable partnerships between brands and native digital content. Our mission is to shape the NewFronts into a new and practical marketplace for connecting the wealth of digital content and content creators to brands and their media and marketing agencies.
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.