Google announced several features and updates Wednesday aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening. Noting some of the ways
The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for
Yelp has arguably gone further than Google in providing specialized communication tools for local businesses during COVID-19. And Tuesday, the company announced a number of
Google’s new organic Shopping listings have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise
Just because in-person conferences are canceled doesn’t mean you can’t continue your learning initiatives: Join more than eight thousand(!) fellow search marketers next week, June
In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released
The post SEL 20200616 appeared first on Search Engine Land. Source: IAB
On Thursday, June 18, Search Engine Land editor, George Nguyen, will host a discussion with Matt Dorville, SEO manager at BuzzFeed. The conversation will start
Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report, reflecting online buying in April and May,
John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said on Twitter that links
The post SEL 20200615 appeared first on Search Engine Land. Source: IAB
The post SEL 20200612 appeared first on Search Engine Land. Source: IAB
“In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no
Facebook has introduced knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported Tuesday. The information within the boxes are sourced
The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit
Our Martech Intelligence Reports feature in-depth information about solutions in the category covered. Over the next weeks, we’ll be highlighting vendors from our report on
Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within
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