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General

Is your business ready to start using LinkedIn Ads?

When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I

June 26, 2020

‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins

Verizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and

June 26, 2020

Bing brings visual search to product ads

Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in

June 25, 2020
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General

Google will now auto-delete your location history after 18 months

Ahead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t

June 25, 2020
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General

How to diagnose and fix a search rankings dip

When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly

June 25, 2020

Want to get to the NewFronts marketplace? Click here.

The post Want to get to the NewFronts marketplace? Click here. appeared first on IAB. Source: IAB

June 25, 2020

Google agrees to start paying for news content

European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative

June 25, 2020

How to improve efficiency between SEO and IT teams

When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get

June 25, 2020

Google to shutter CallJoy, virtual agent for SMBs, on July 22

Just as I was promoting CallJoy as a model for fee-based services for the small business market during my SMX Next session this morning, I

June 24, 2020
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General

Content marketing in times of disruption

The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future

June 24, 2020

The need for (mobile) speed: Small improvements have a big conversion impact

Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also

June 24, 2020

Google confirms fixing issue with indexing Disqus comments

Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform.

June 24, 2020
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General

Microsoft launches a free Search and Social campaign management platform for SMBs

Microsoft’s Digital Marketing Center. Microsoft’s Digital Marketing Center is moving past pilot stage, the company announced Wednesday. The platform is designed to help small and

June 24, 2020

Web Vitals come to Google’s Test My Site tool

Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site

June 24, 2020

Google tests feeds for App install campaigns, expands deep linking and reporting

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep

June 24, 2020

SEL 20200624

The post SEL 20200624 appeared first on Search Engine Land. Source: IAB

June 24, 2020

Despite Global Pandemic, Digital Video Ad Spend Remains Relatively Stable YoY, According to IAB Report

Connected TV Shows Tremendous Resilience During Pandemic and Takes Share from Traditional TV Budgets NEW YORK, NY — June 23, 2020 — 2020 has been

June 23, 2020

The Google Assistant may start calling businesses to confirm in-stock inventory

The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking

June 22, 2020
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