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General

CCPA enforcement begins now and most companies aren’t ready

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here.

July 1, 2020
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General

6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when

July 1, 2020
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General

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can

July 1, 2020

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice

June 30, 2020

What to look at when considering a Digital Asset Management platform

When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves

June 30, 2020

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping

June 30, 2020

Bing supports rel=sponsored & rel=ugc

A new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in

June 30, 2020

SEL 20200630

The post SEL 20200630 appeared first on Search Engine Land. Source: IAB

June 30, 2020
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General

Top 5 free backlink checkers you should be using

Website and page authority, as defined by the number and quality of backlinks, is one of the most important search ranking factors. It is also

June 30, 2020
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General

How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to

June 30, 2020
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General

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the

June 29, 2020

July boycott: Marketing without Facebook Ads

Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to

June 29, 2020

Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land

In February, Chris Sherman, one of the founding editors at Search Engine Land, an a current Partner of Third Door Media – our parent company,

June 29, 2020
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General

4 elements every content medium needs to have

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your

June 29, 2020

Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know

On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties)

June 29, 2020

Updated: The brands boycotting Facebook and Zuckerberg’s response

This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause

June 26, 2020

CPG giant Unilever announces no more Facebook, Twitter ads through 2020

Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and

June 26, 2020

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd

June 26, 2020
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