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General

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General

Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced Wednesday. The new features are designed to help advertisers

August 19, 2020

SEL 20200819

The post SEL 20200819 appeared first on Search Engine Land. Source: IAB

August 19, 2020

Bing Shopping opens up to free product listings

Organic product listings are now available in the Bing Shopping tab, Microsoft announced Monday. They are currently offered to Microsoft Merchant Center store owners with

August 18, 2020

How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of

August 18, 2020
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General

Google’s new features for product, job and recipe activity cards usher users along their journey

Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday. The new features

August 18, 2020

Why machine learning and understanding searcher intent is so important to search

Search is not simply about keyword density and the number of links to a specific page, it is much more complex now. In our interview

August 18, 2020
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General

Yelp’s updated ‘Request a Quote’ and new ‘Nearby Jobs’ provide lead-gen for SMBs

Yelp introduced “Request a Quote” business messaging in 2016. In the interim, the company added capabilities and is now reintroducing it as a more full-featured

August 18, 2020
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General

Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems

Google announced that Search Console has been upgraded to support reporting on issues around AMP and signed exchanges. Signed exchanges (SXG) can be used with

August 18, 2020

Strange bedfellows Google and Firefox renew their ‘default search’ partnership

Google and Mozilla’s Firefox need one another. That was recently reaffirmed in the decision to extend their 2017 search partnership, which was set to expire

August 17, 2020
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General

Google Performance Planner adds support for conversion delay and shared budgets

Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion

August 17, 2020

Video: Patrick Stox on pagination, technical SEO & community

The last interview I did at SMX West last February was with Patrick Stox. Patrick is a long time speaker at the SMX conference, he

August 17, 2020
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General

Google Search Console Insights for content creators

After being under the radar for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new

August 17, 2020
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General

How to prepare your e-commerce ad strategy for an uncertain Q4

This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to recover from the early effects of

August 17, 2020

SEL 20200817

The post SEL 20200817 appeared first on Search Engine Land. Source: IAB

August 17, 2020
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General

Facebook launches free ‘paid online events’ for SMBs and others

Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced $100M in cash

August 14, 2020

SEL 20200814

The post SEL 20200814 appeared first on Search Engine Land. Source: IAB

August 14, 2020
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General

How to optimize your Google local Knowledge Panel

Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and

August 13, 2020

Google Search adds flight, hotel search features around COVID-19

After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the

August 13, 2020
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