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How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

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The needs of your customers and their buying behavior are changing more rapidly than ever. Optimizing your paid media campaigns is no longer part of quarterly planning—now it takes unprecedented agility and adaptation to keep up with the needs of your customers and grow your marketing ROI.

If your customers start their search online and frequently call your business to complete their transactions, you have a wealth of ad optimization data at your fingertips that’s hiding in the conversations you have with them. Find out how you can use call tracking and conversational analytics software to tap into this new source of first-party data to optimize your Google Ads performance.

Learn more. Register today for “How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics,” presented by Invoca.

The post How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics appeared first on Search Engine Land.


Source: IAB

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