Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences
The game has changed. On average, 15-20% of your URLs are not indexed by Google. This is on top of partial indexing issues for pages
On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email
Late Friday, Google confirmed it had an indexing issue that specifically impacted what content was shown in the Top Stories section in Google Search. In
There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV
The post 20200914 SEL Brief appeared first on Search Engine Land. Source: IAB
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users
While 2020 will be remembered as a year of disruption across so many areas of our world, the killings of George Floyd, Breonna Taylor and
The post 20200911 SEL Brief appeared first on Search Engine Land. Source: IAB
Google has introduced a new set of “health & safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and
Google announced and summarized a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes
If your brand has been creating content for some time, you’ll likely reach a point where some of your newer content overlaps with existing content.
Audience Week Encompasses Two Events, “Reach Conference” and “Video Leadership Summit” Keynote Speakers include ViacomCBS and Pluto TV New York, NY – September 10,
The post 20200910 SEL Brief appeared first on Search Engine Land. Source: IAB
Expanded text ads (ETAs) aren’t going anywhere just yet, but Google’s latest experiment to make responsive search ads (RSAs) the default option is a sign
Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says
Last Friday, John Mueller of Google said in a webmaster hangout video that if your site was negatively impacted by a Google core algorithm update,
The post 20200909 SEL Brief appeared first on Search Engine Land. Source: IAB
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