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General

Google: BERT now used on almost every English query

BERT powers almost every single English based query done on Google Search, the company said during its virtual Search on 2020 event Thursday. That’s up

October 15, 2020
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2020 Search Engine Land Awards campaign category finalists announced

We are excited to announce this year’s list of finalists for the 2020 Search Engine Land Awards in this year’s campaign-based categories. Once again, we

October 15, 2020
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General

Bing revamps Site Explorer in new Bing Webmaster Tools

Microsoft Bing has announced the re-launch of Bing Site Explorer. Don’t be fooled, Bing Site Explorer is a complete revamp from the old version. Bing

October 15, 2020
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General

Google search quality guidelines update breaks down dictionary and encyclopedia results and more

After 10 months since the last update to the Search Quality Raters guidelines (PDF), Google has pushed out another update. The update came out Wednesday

October 15, 2020
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General

Global Privacy Control group aims to succeed where ‘do not track’ failed

A group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended

October 15, 2020

20201015 SEL Brief

The post 20201015 SEL Brief appeared first on Search Engine Land. Source: IAB

October 15, 2020

Google Search Console temporarily drops request indexing feature

Google said it has disabled the “Request Indexing” feature of the URL Inspection Tool within Google Search Console. The feature has been disabled “in order

October 14, 2020
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General

Meet Google Analytics 4: Google’s vision for the future of analytics

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration

October 14, 2020

20201014 SEL Brief

The post 20201014 SEL Brief appeared first on Search Engine Land. Source: IAB

October 14, 2020
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Google Podcasts Manager shows you search impressions and clicks from Google Search

Google announced a new feature for Podcasters named Google Podcast Manager. Podcast Manager allows podcasters to see how well their podcasts are performing in Google

October 13, 2020
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General

Act fast for best rates on Search Marketing Expo

This is your last chance to save up to $200 on actionable tactics and trusted advice that can help you generate more awareness, traffic, and

October 13, 2020
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General

8 major Google algorithm updates, explained

Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to

October 13, 2020
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General

What’s behind the badge that powers Google’s local trust layer?

Google’s strategy for local has revealed itself. There will be two types of Places in Google – trusted and untrusted.  Get used to this subjective,

October 13, 2020

20201013 SEL Brief

The post 20201013 SEL Brief appeared first on Search Engine Land. Source: IAB

October 13, 2020

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers

Google has added YouTube in its Google Ads attribution reporting and is making its data-driven attribution model available to more advertisers. These were among the

October 12, 2020
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General

Google Smart Shopping Campaigns: Everything you need to know to get started

I am sure that you have already heard about Google Smart Shopping Campaigns (SSC). But are you new to using these in your campaigns? Or

October 12, 2020
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General

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the

October 12, 2020

Video: Ed Bernstein on in-house SEO challenges and mapping SEO competition

In my next interview with SEOs and SEMs, I spoke with an in-house SEO who works in the space of roof vents. Ed Bernstein is

October 12, 2020
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