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General

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021

In a blog post today, Google announced that they will make their alternative to third-party cookies available for public testing in Q2 2021.  “Federated Learning

January 25, 2021
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General

Contextual links in featured snippets may present new opportunities and risks

In November, contextual links began appearing in Google’s featured snippets. Although it’s still in the testing phase, the potential for more links to appear in

January 22, 2021
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General

How to optimize SEO with user-generated content

Learn why User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from

January 22, 2021
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General

Google Search launches updated mobile design and interface

Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for

January 22, 2021
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General

Chrome 88 Adds to Core Web Vitals DevTools

Newly released Chrome 88 adds features for developers looking forward towards the upcoming Page Experience update, which adds the relatively new Web Vitals metrics to

January 22, 2021
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General

Google My Business updates flag review feature

Local SEO, Joy Hawkins, posted that Google has updated the form businesses use to “flag a review” within Google My Business as being inappropriate. The

January 22, 2021

SEO strategies from the Search Engine Land SEO initiative award winners

In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for

January 22, 2021
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General

DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day

DuckDuckGo served 102,251,307 search queries on January 11, breaking past the 100 million query milestone for the first time, according to the search engine’s traffic

January 19, 2021

The SMX Report agenda is live!

If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable

January 19, 2021
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General

Google crawl stats report now showing more crawls

Google has posted an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of

January 19, 2021

Video: Phillip Thune on finding good writers and writing good content

In part one with Phillip Thune, we spoke about the super old days in the search industry. Phillip Thune, the CEO of Textbroker and former

January 19, 2021
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General

3 Critical PPC Lessons from 2020 for a Brilliant 2021

The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC

January 19, 2021
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General

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn

January 15, 2021
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General

How to Build a Marketing System of Record

Marketers ready to lead the comeback in 2021 need to innovate faster, and be able to quickly pivot budget, resources and plans when the company or

January 15, 2021

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year

This year’s Search Engine Land Award winners for Agency of the Year in SEO and SEM sat down with our Search Engine Land’s own Matt

January 14, 2021

IAB’s 2021 Annual Leadership Meeting Drives the Marketing Industry’s Great Reset

IAB will convene leaders from across the entire digital ecosystem at ALM to set the agenda for the next phase of industry growth Speakers include

January 14, 2021
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General

Why we’re creating a new content experience for SMX

Let’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we

January 13, 2021

Google pauses all political ads through inauguration

30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14.  They say they plan to continually monitor and

January 13, 2021
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