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General

The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 30, 2021
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General

The 5 latest Google Ads features and how to make the most of them

Google released new smart features and ways to buy ads on its different channels. As always with the novelty, there will be a learning curve.

March 30, 2021
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General

Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB

Google is releasing a number of AI-powered updates to Maps and Google My Business (GMB), the company announced Tuesday. The new features include pickup and

March 30, 2021
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General

Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 29, 2021
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General

Beyond the Webinar: Engaging experiences your audience will love

Today, modern buyers expect you to know who they are and what they want before you even meet them. The first time they interact with

March 29, 2021
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General

How to tell stories using data

“Data doesn’t speak for itself, it needs a good storyteller,” said Nancy Duarte, CEO of Duarte Inc., the largest communications firm in Silicon Valley. Her

March 26, 2021

User-Generated Content — The secret SEO weapon

User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved

March 26, 2021
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General

The big Google zero click debate; who is right?; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 26, 2021
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General

Optimize Smart Shopping campaigns: Manage turnover and margin

Smart Shopping campaigns allow you to benefit from what Google’s automation does for you. As a result, you have more time for the optimization of

March 26, 2021

Microsoft proposes method to automatically submit URLs from WordPress to search engines

Fabrice Canel, the Principal Program Manager at Microsoft Bing, has submitted a proposal, aka feature request, to build into the core of WordPress the ability

March 25, 2021
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General

Google adds practice problems and math solver structured data and Search Console reports

Earlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in Google

March 25, 2021

Keep your presentation actionable and 5 other tips for a successful virtual session; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 25, 2021
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General

Microsoft Advertising introduces more automation via ad suggestions with auto-apply

Beginning this month, Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page, the company announced Thursday. The Recommendations page in Microsoft

March 25, 2021

Google Search Console users experience crawl stats report data issue

Between March 10th and March 23rd Google said there was an “internal reporting issue” with the crawl stats report within Search Console. This data issue

March 25, 2021
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General

Does every CDP do everything?

Digital reality is here to stay. It’s the primary way consumers interact with businesses. So for brands to keep up with the growing demand for

March 25, 2021
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General

Google announces global launch of property promotion ads for hotels

Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like

March 24, 2021

Google’s newest version of Analytics (GA-4) is here

Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the

March 24, 2021

Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

Microsoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform “delivers accurate and

March 24, 2021
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