Skip to content
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Facebook-f Twitter Instagram Linkedin-in
rawr logo short
  • Home
  • About
  • Solutions
    colorized icons 04
    B2B Marketing
    colorized icons 05
    B2C Marketing
    colorized icons 06
    Online Visibility Management
  • Industries
    colorized icons 07
    Healthcare
    colorized icons 08
    Manufacturing
    colorized icons 10
    Home Services
    colorized icons 09
    Professional Services (B2B)
    colorized icons 11
    Retail
  • Services
    colorized icons 01
    Brand Strategy
    • Graphic Design
    • Corporate Brand Identity
    • Sales Enablement
    • Editorial Calendar Management
    colorized icons 02
    Website Design
    • WordPress Website Development
    • Conversion Rate Optimization
    • eCommerce Development
    • Content Strategy & Copywriting
    colorized icons 03
    Digital Marketing
    • Digital Marketing Strategy
    • Search Engine Optimization (SEO)
    • Pay-Per-Click (PPC) Management
    • Content Marketing & Digital PR
    • Account Based Marketing (B2B)
    • Marketing Automation
    • Social Media Management
  • Blog
  • Contact
Let's Talk

Google announces global launch of property promotion ads for hotels

property promotion ads google 504x600 2
  • March 24, 2021
  • General
  • Agency
Facebook
Twitter
LinkedIn
Email

Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book.

“They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion ads was done through a whitelist,” wrote Peter Fernandez, Product Manager, Hotel Ads in the announcement.

Before the launch, advertisers were only able to participate in property promotion ads through a whitelist, but now you’ll be able to participate directly through the Google Ads interface.

What they look like. Here are examples included in the announcement:

The difference between hotel booking link ads. “While standard hotel booking link ads are meant for advertisers to capture a booking for a hotel a user already chose, property promotion ads are designed to enable advertisers to influence the buying decision for users still looking for a hotel,” said Fernandez.

With this launch, property promotion ads will be made available via an ad group type within the Hotel Campaign in Google Ads. All active hotel campaign advertisers will be eligible to show. 

Why we care. With the COVID-19 vaccine rolling out across the US and globally, more travel-related industries are hoping to capitalize on the incremental increase in travelers–for both business and pleasure. As more people are booking flights and hotels, these newly available ads can help hotels reach consumers who are more top- to middle-of-funnel searchers in the travel space.

The post Google announces global launch of property promotion ads for hotels appeared first on Search Engine Land.


Source: IAB

Facebook
Twitter
LinkedIn
Email

Recent Blog Posts

9 Hidden Revenue Blockers Every CRO Needs to Eliminate

February 3, 2025

What Is B2B Appointment Setting?

November 29, 2024

Leveraging LinkedIn for Targeted Growth

November 12, 2024

Mastering B2B Prospecting: Key Strategies for Sales Success

November 4, 2024

Maximize Marketing ROI: How Cost per Lead Can Fuel Your Business Growth

June 13, 2024
View More
rawr logo short
Facebook-f Twitter Instagram Linkedin-in
Get In Touch
  • Texas | Arizona | Virginia | Idaho | Illinois
  • (888) 705-0930
  • info@therawragency.com
Send An Email

"*" indicates required fields

Copyright 2025 | The RAWR Agency, LLC. |

Sitemap | Privacy Policy

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNo