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General

7 use cases that prove why you should implement DAM

Traditionally, businesses adopt digital asset management (DAM) solutions to centrally store content assets, organize them, and make them readily accessible for revisions and deployment. Thanks

April 6, 2021

Google Ads’ continuous audience sharing is now available from sub-accounts

Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced Tuesday.

April 6, 2021

Prabhakar Raghavan, Google’s head of search appoints new leads

In June 2020, Google appointed a new head of Search, Prabhakar Raghavan. Now, Prabhakar Raghavan is making some leadership changes to help him run Google

April 6, 2021
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General

The five critical components of a real-time CX

A common and costly challenge that many companies are facing is giving customers the experience they deserve. Bad investments, organizational issues, and business adoption are

April 6, 2021
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General

Yelp introduces a searchable Asian-owned business profile attribute

Yelp has added “Asian-owned” to its list of available business profile attributes, the company announced Tuesday. This searchable, opt-in-only attribute enables businesses to self-identify as

April 6, 2021
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General

Next week: Actionable, expert-led content training at SMX Create

Learn actionable tactics to drive more traffic, leads, and sales with expertly crafted content: Attend SMX Create online — next Tuesday, April 13 — for

April 5, 2021
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General

Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief

Good morning, Marketers, and welcome to Q2. I hope you met and exceeded your Q1 search marketing KPIs and OKRs. They might have been much

April 5, 2021

Video: Fay Friedman on e-commerce SEO vs property management SEO

Last November I met up with Fay Friedman, an SEO based in New Jersey who currently works in the property management space but spent a

April 5, 2021
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General

Reputation attack sites have plummeted in Google, but can still harm

Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals. Fortunately,

April 2, 2021
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General

What’s new in search: zero clicks, algorithm updates and mobile-first indexing; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 2, 2021

Take the Martech Replacement Survey

A lot of things have changed for over the last year, including of course for marketing and marketing ops teams. In a new survey conducted

April 1, 2021
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General

Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

April 1, 2021
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General

Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 31, 2021
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General

Microsoft Advertising announces Automotive Ads open beta in the US and UK

The new ad type allows dealership advertisers to expand their reach and see the same increase in conversions they might have from Image Extensions —

March 31, 2021

IAB Announces 2021 Podcast Upfront Schedule: A Diverse Lineup Featuring Over Two Dozen Established and New Podcast Networks

IAB will release its annual U.S. Podcast Advertising Revenue Report NEW YORK, NY – March 31, 2021 – The IAB 2021 Podcast Upfront will take

March 31, 2021

Accelerate your SEO and content marketing program with 4 key milestones

Learn how to advance your operational maturity to get more out of your organic marketing investment and receive best practices from top-performing marketing teams to

March 30, 2021

Google expands its core web vitals and page experience update FAQs

Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google support forums and was

March 30, 2021

Streaming is surging, and so are data collaborations

This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter

March 30, 2021
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