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General

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General

Cookieless data isn’t the only concern in search marketing

In response to a growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for

May 17, 2021

How Storage Asset Management succeeds with a focus on reviews and social media

Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually

May 14, 2021
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General

Google I/O is next week; expect a lot of new search goodies; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 14, 2021
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General

Moving retail forward with connection & purpose

After an unprecedented year that changed consumers forever, our belief is that the next generation of retail is not just about getting things done, it

May 14, 2021

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in

May 13, 2021
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General

A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 13, 2021
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General

How automation can help your sellers sell more (and your marketers market better)

The pandemic has relegated most of us into pixilated images on a Zoom call. While some activities will revert to a pre-pandemic state, most will

May 13, 2021

Some new local search changes you should be aware of; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 12, 2021

U.S. Podcast Ad Revenues Grew 19% YoY in 2020; set to exceed $1B this year and $2B by 2023

Rising adoption of Podcasting for upper funnel brand-building NEW YORK – May 12, 2021 — According to IAB’s U.S. Podcast Advertising Revenue Study, prepared by

May 12, 2021

Schema.org launches its schema markup validator tool

Schema.org has launched its schema markup validator tool at validator.schema.org, the organization announced this afternoon. The markup validator helps you validate your structured data on

May 11, 2021

AI in ad spam detections and machine learning in Google search; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 11, 2021
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General

Google call history report begins to show data in Google My Business

In October 2020, Google began showing a call history feature in Google My Business. But the data was blank and it may, at best, have

May 11, 2021
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Google events enhancement report updated to show more errors

Google has updated its Google Search Console enhancement report for event structured data/rich results to show more errors. In short, Google is now able to

May 11, 2021
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Yelp announces Custom Location Targeting, budget recommendations and more features to expand reach for local businesses

Yelp is now rolling out Custom Location Targeting, machine learning-generated budget recommendations and a number of other new features designed to give business owners more

May 11, 2021

10 reasons to join us at SMX Advanced

The staggering amount of change in the last twelve months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are

May 10, 2021

You can now submit HTML directly to Bing via API, surpassing BingBot; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

May 10, 2021

Video: Justin Abrams on SEO customer success

In my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of

May 10, 2021
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General

Trade cookies for control of your identity program

Not everything will change as third-party cookies fade, but digital marketers are scrambling to solve for an uncertain future. Brands focusing on building and managing

May 10, 2021
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