Google expands ways to reach new and returning app users and update in-app event tracking
As the app market continues to grow, standing out in the app store is getting harder. New features announced by Google today aim to help
As the app market continues to grow, standing out in the app store is getting harder. New features announced by Google today aim to help
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility
Google is launching new features for Smart Bidding to help make automation more intuitive to search marketers’ needs and better cater to changes in each
One of the chief ways to optimize your website for users and search is to target a specific theme – represented in a unique keyword
At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects
Sundar Pichai, CEO of Google’s parent company Alphabet, previewed a new conversational model called LaMDA, or “Language Model for Dialogue Applications,” at the company’s I/O
Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update is initially only going to be looking at
Google’s Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O on Tuesday. Similar to BERT, it’s built on a transformer
Your once-a-year opportunity to train with and learn from some of the smartest people in search marketing is here: Attend SMX Advanced, online June 15-16,
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
The post IAB Tech Lab Announces New Board Members And Inaugural Law Firms In Residence appeared first on IAB. Source: IAB
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
In response to a growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for
Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
After an unprecedented year that changed consumers forever, our belief is that the next generation of retail is not just about getting things done, it
In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in
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