Google is slowly rolling out new metrics in your Google My Business performance reports, the new insights report. These new metrics include driving direction requests
Microsoft Advertising is introducing Tours and Activities ads, a new ad format that is unique to the platform, the company announced Wednesday. Tours and Activities
Search Engine Land’s SEO Periodic Table is a mainstay in the search marketing industry. The first Periodic Table of SEO debuted in 2011, and this
Google is now rolling out the page experience update, Google said the rollout is happening very slowly and will take place through the end of
Search engine optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of
Google has launched the Google Search Console Insights reports to all those with Search Console verified profiles. You can access the Search Console Insights reports
In May, more than 3.7 million diners were seated via Yelp, a record for the company and a 48% increase compared to May 2019, the
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
If you’re looking for advanced, actionable tactics to drive more traffic, leads, and conversions, you can’t afford to miss SMX Advanced — happening online tomorrow
Clients often ask for a forecast to estimate their ROI with this type of marketing investment. Agencies are caught between building a realistic business case
Google has agreed to work with the Competition and Markets Authority (CMA), a UK regulator, on their Privacy Sandbox. The CMA launched an investigation into
Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create
Good morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine
“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New
Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read
With the recent acceleration of e-commerce, digitally native brands are getting smarter by using more technology to better understand their consumers. Yet, established brands across
Google has released version 8.0 of the Google Ads API, announcing the key highlights of what is new in version 8.0. The previous version, version
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