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General

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General

A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI

Having spent the last 11 years surrounded by sales leaders, Amanda Farley Partner and Director of Accounts and Digital Strategy at SSDM, picked up on

August 4, 2021

20210804 SEL Brief

The post 20210804 SEL Brief appeared first on Search Engine Land. Source: IAB

August 4, 2021

IAB Asks California Attorney General to Retract Unauthorized Privacy Mandate

Recently new California Attorney General Rob Bonta released a set of Frequently Asked Questions (FAQs) shaping the consumer privacy rights granted by the California Consumer

August 3, 2021

Webinar: Use the power of AI to drive ROI

Artificial intelligence is transforming the way businesses operate. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer

August 3, 2021
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General

How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 3, 2021
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Target impression share bidding, other August changes now available in Microsoft Ads

“With this strategy, you set your budget, where you want your ads to appear, and your Target Impression Share, and Microsoft Advertising automatically sets your

August 3, 2021

How customer-obsessed marketers succeed with personalization

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. Hear about: Forrester’s latest research into personalization trends

August 3, 2021

20210803 SEL Brief

The post 20210803 SEL Brief appeared first on Search Engine Land. Source: IAB

August 3, 2021
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General

Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

Google Ads Editor v1.7 is now available, Google announced Monday. With this update, advertisers can now use the Google Ads Editor to manage their Hotel

August 2, 2021

Google’s back-to-school shopping tips for local merchants; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

August 2, 2021
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General

Google math solver guidelines require accuracy

Google has added several new technical and content quality guidelines to the math solver structured data help documentation over the weekend. The new guidelines list

August 2, 2021
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General

Onsite search enhancements for better customer engagement

A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. But did you know, the

August 2, 2021

20210802 SEL Brief

The post 20210802 SEL Brief appeared first on Search Engine Land. Source: IAB

August 2, 2021
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General

Google’s local ads tips for the back-to-school shopping season

Now that COVID vaccines are available to everyone 12 years of age and older, children may be more likely to return to school this fall,

July 30, 2021
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The rise of Google Shopping in search marketing

The global pandemic has accelerated the trend to shopping online by approximately five years. People all over the world either increased the frequency of online

July 30, 2021

20210730 SEL Brief

The post 20210730 SEL Brief appeared first on Search Engine Land. Source: IAB

July 30, 2021
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Did Google admit it uses click data for search? Not really.; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

July 30, 2021
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Display & Video 360 gets new frequency and reach metrics

Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and

July 29, 2021
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