The global pandemic has accelerated the trend to shopping online by approximately five years. People all over the world either increased the frequency of online shopping or tried it for the first time – and the first timers have now fully embraced the benefits of ecommerce.
This playbook from Bidnamic explores how top retailers have leveraged the rise of Google Shopping in search marketing, driving increased online sales and profits. You’ll learn about:
- The input metrics used by campaign managers to beat the competition
- The latest technologies to optimize each step in the customer journey
- How to decide if Google Smart Shopping is right for you
Visit Digital Marketing Depot to download the Google Shopping Playbook from Bidnamic.
The post The rise of Google Shopping in search marketing appeared first on Search Engine Land.
Source: IAB
