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Agency

Keep your presentation actionable and 5 other tips for a successful virtual session; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 25, 2021
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General

Microsoft Advertising introduces more automation via ad suggestions with auto-apply

Beginning this month, Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page, the company announced Thursday. The Recommendations page in Microsoft

March 25, 2021

Google Search Console users experience crawl stats report data issue

Between March 10th and March 23rd Google said there was an “internal reporting issue” with the crawl stats report within Search Console. This data issue

March 25, 2021
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General

Does every CDP do everything?

Digital reality is here to stay. It’s the primary way consumers interact with businesses. So for brands to keep up with the growing demand for

March 25, 2021
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General

Google announces global launch of property promotion ads for hotels

Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like

March 24, 2021

Google’s newest version of Analytics (GA-4) is here

Although Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the

March 24, 2021

Microsoft Advertising blocks 1.6 billion ads while dealing with the pandemic, says annual ad quality review

Microsoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform “delivers accurate and

March 24, 2021
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General

B2B marketing trends shaping 2021

During 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people

March 23, 2021
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General

Google’s current FLoC tests aren’t GDPR compliant

FLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser

March 23, 2021

4 local review trends to watch in 2021

Online reviews have a crucial impact on small businesses. Most businesses strive for a solid online reputation, which means investing time and money in monitoring

March 23, 2021

YouTube experiments with automated lists of products detected in videos

Google is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company

March 23, 2021
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General

Heineken USA builds ‘golden consumer records’ to enable 1:1 relationships with customers

While third-party data’s downfall has been a hot topic for the last several years, the conversation spiked up again this month when Google announced it

March 23, 2021
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General

Zero-click Google searches rose to nearly 65% in 2020

Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019,

March 22, 2021
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General

Lowest SMX rates expire Saturday — book now & save!

“How do I generate content that actually ranks well?” “How are AI and ML impacting content creation?” “How can I create display ads that get

March 22, 2021
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General

Privacy AND targeted content: can they coexist?; Monday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

March 22, 2021

Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO

I had the opportunity to catch up with an old work colleague, someone I worked with outside of the SEO space ages ago. His name

March 22, 2021
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General

How to tell if you’ve outgrown your martech

Every company goes through different stages of growth. And it’s essential to realize how technology can empower marketers at varying stages of growth. Frequently, the

March 22, 2021
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IAB Annual Report 2020

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March 21, 2021
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