Google blows up ad headline font in new test

Google is testing a larger font size in ad headlines. The first headline displays in a considerably larger font on line one with a second headline appearing below it. The test was spotted by PPC hubbub. We have been able to replicate this on the Google mobile app. In the example we captured, only the…

Did the Facebook Ads boycott actually work?

Despite the participation of more than 1,100 companies, including many household brands, it’s unlikely that the Stop Hate for Profit Facebook ad boycott had a significant impact on the company’s revenues. The social network reports second quarter earnings Thursday but that won’t reflect July’s numbers. Major brands = 6%. According to data from Facebook and…