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Agency

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General

TrueView for action campaigns will be transitioned into Video action campaigns in early 2022

Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced Friday. Advertisers will still be able to create

June 11, 2021

Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief

Good morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine

June 11, 2021

Google demotes libelous content in search through its predatory sites algorithms

“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New

June 10, 2021
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General

How can you prepare for Google’s page experience update?

Starting in June, page experience will become part of Google’s ranking algorithm alongside other search metrics to measure and rank the overall responsiveness and experience

June 10, 2021

If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 10, 2021
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General

Making first-party data your first priority moving forward

With the recent acceleration of e-commerce, digitally native brands are getting smarter by using more technology to better understand their consumers. Yet, established brands across

June 10, 2021

Google released Google Ads API version 8.0

Google has released version 8.0 of the Google Ads API, announcing the key highlights of what is new in version 8.0. The previous version, version

June 9, 2021

Google to release new Partner badge for those already meeting Feb 2022 requirements

Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the

June 9, 2021

WooCommerce’s integration with Google Shopping is now live

The Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to users globally. The integration allows WooCommerce users to display their

June 9, 2021
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General

How big and fast was this Google June 2021 core update?; Wednesday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read

June 9, 2021
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General

Free eBook: Driving sales for software companies thanks to email marketing

Some have dared say email is a thing of the past. But results from this channel show that email isn’t going anywhere.  From the marketing

June 9, 2021
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General

Why you need to rethink your SEO approach

SEO today isn’t what it used to be. While keyword research is still a great way to uncover opportunities to drive organic traffic back to

June 8, 2021
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General

Google drops the auction from its search choice screen

Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced Tuesday. Previously, search engines that wanted

June 8, 2021
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General

Google’s June 2021 core update was slow to roll out; here is what the data providers saw

On June 2nd, Google began rolling out the June 2021 core update. Early data seems to show the rollout was mostly felt a few days after

June 8, 2021
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General

Google My Business phases out short names

Short names will no longer be available in Google My Business, according to their updated help documentation. Discovered initially by Ben Fisher, the Help Center

June 8, 2021
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General

How SEO forecasting can help you get the right clients

Whenever your SEO agency receives a new inquiry, you need to assert the potential that lead has in terms of SEO growth. It’s a resource-intensive

June 8, 2021
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General

Join us next week for actionable search marketing tactics

Join hundreds of search marketing experts online next week for SMX Advanced — June 15 and 16 — to learn expert-level, actionable tactics that will

June 7, 2021

Google vows to adjust global ad technology after settlement with French Competition Authority

Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the

June 7, 2021
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