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Agency

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General

The Fantastic 5: Emerging strategies to drive conversions & growth

It’s time to face facts: today’s marketing is more than product, price and promotion. To be successful, you’ve got to have continuous customer conversations that

December 11, 2019

9 Questions with SEL Awards Judge Chris Sherman

Last week I sat down with Search Engine Land’s Founding Editor Chris Sherman to pick his brain a bit on what it’s like to judge

December 11, 2019

Video: Ben Cook on site migrations & the earlier days in SEO

I had the privilege of sitting down with Ben Cook, an industry vet, at the Perficient Digital offices in St. Louis. We talked about some

December 11, 2019
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General

Machine learning for next-best offers

We all have our habits and routines. Some enjoy jogging first thing in the morning, while others would rather stay up late watching their favorite

December 11, 2019

SEL 20191211

The post SEL 20191211 appeared first on Search Engine Land. Source: IAB

December 11, 2019

Say hello to Google’s new Publisher Center

Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties, the

December 10, 2019
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General

How to create PPC reports people will actually read

I used to have a love/hate relationship with reporting.  I loved it because data was the sweet nectar we all need to achieve better growth.

December 10, 2019
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General

BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on

December 9, 2019
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General

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving and

December 9, 2019
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General

Google extends ‘Incognito Mode’ in Maps to iOS users

Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month,

December 9, 2019
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General

CCPA goes live in weeks: Are you ready?

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement.

December 9, 2019

IAB Submits Comments to FTC on COPPA

On December 9, 2019, IAB submitted feedback in response to the Federal Trade Commission’s (FTC) request for comments on its review of the Children’s Online

December 9, 2019

IAB Submits Comments to the California Attorney General on the Proposed CCPA Regulations

On December 6th, IAB submitted comments to the California Office of the Attorney General (AG) in response to the AG’s proposed California Consumer Privacy Act

December 6, 2019

Privacy-focused, rewarded ads browser Brave tops 10M monthly active users

MAUs have doubled in the past year. Please visit Search Engine Land for the full article. Source: IAB

December 6, 2019

How to level up from a Google My Business apprentice to a GMB master

Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not. Please visit Search Engine

December 6, 2019

TripAdvisor buys SinglePlatform to enhance services for restaurants

The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with Google. Please visit Search Engine Land

December 6, 2019

Google search quality guidelines update emphasizes users of diverse backgrounds

Evaluators are reminded not to base ratings on personal viewpoints. Please visit Search Engine Land for the full article. Source: IAB

December 5, 2019

Google extends optimization score to Display campaigns

Display-specific recommendations are also now available. Please visit Search Engine Land for the full article. Source: IAB

December 5, 2019
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