Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month, Google announced on Monday.
![](https://therawragency.com/wp-content/uploads/2019/12/iOS_Incognito_V2-800x560.gif)
Why we care
Providing users with more control over their privacy settings can instill confidence and promote trust, which can help Google retain users.
From a marketing perspective, these updates won’t have a material impact. Although some users may opt to purge location history from their Timelines or use Incognito Mode in Maps, those actions will not have a significant effect on Google’s location data collection or ad targeting capabilities.
More on the announcement
- While using Incognito Mode in Maps, the locations a user searches for or navigates to are not saved to their Google account and personalized features, such as restaurant recommendations based on Maps history, do not appear.
- With bulk delete, users can delete all or part of their Timeline by date range from their location history settings.
- Location history can also be set to automatically delete activity after three months. Data older than 18 months is automatically deleted from a user’s account on an ongoing basis.
- Incognito mode in Maps first rolled out to Android users in October.
The post Google extends ‘Incognito Mode’ in Maps to iOS users appeared first on Search Engine Land.
Source: IAB