BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced on Monday. Previously, BERT was only applied to featured snippets in languages other than English.
Why we care
With regards to search engines, BERT is designed to better understand the intent behind a user’s query, and Google has said that 10% of all searches are impacted by the BERT update. Now that the algorithm is receiving a worldwide roll out, Google search in those 70+ other languages should benefit from BERT’s language processing capabilities.
More on BERT
Here are some additional resources to help you understand BERT’s significance and why you can’t optimize for it.
- FAQ: All about the BERT algorithm in Google search
- Why you may not have noticed the Google BERT update
- A deep dive into BERT: How BERT launched a rocket into natural language understanding
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