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Agency

Botify partnership with Microsoft brings real-time content indexing to Bing

Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission

January 28, 2020

SEL 20200128

The post SEL 20200128 appeared first on Search Engine Land. Source: IAB

January 28, 2020

How BERT is helping SEO agencies focus on collaboration strategies

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and

January 27, 2020
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General

Build Brand Humanity by mastering empathy at scale

What is necessary to build and deliver memorable, human brand experiences? Braze commissioned two powerful studies conducted by Forrester Consulting to dig deeper into this

January 27, 2020

SEL 20200127

The post SEL 20200127 appeared first on Search Engine Land. Source: IAB

January 27, 2020
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General

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users

January 24, 2020
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General

Systematically upgrade your existing content: Here’s how (and when) to do it

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to

January 24, 2020
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General

Google Ads’ Performance Planner can help predict performance across accounts

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come

January 24, 2020

Bridging SEO and web development: How to get developers on your side

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other

January 24, 2020

SEL 20200124

The post SEL 20200124 appeared first on Search Engine Land. Source: IAB

January 24, 2020
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General

Google Dataset Search is out of beta and adds new features

Google announced today it has graduated Google Dataset Search from a beta product and is now fully live. With that, Google also added new features

January 23, 2020

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

In a move that taps into the default effect, Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default

January 23, 2020
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General

9 pitfalls to scaling content and how to avoid them

As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with the competition.

January 23, 2020

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

It’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry

January 23, 2020
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General

Google removes ‘ads’ and ‘sponsored’ labels from flight search results

Google says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the

January 23, 2020

SEL 20200123

The post SEL 20200123 appeared first on Search Engine Land. Source: IAB

January 23, 2020

Listings that earn featured snippets will not repeat on the first page of Google search

Pages that earn a featured snippet will no longer repeat as a regular listing on the first page of Google search, Danny Sullivan, Google’s public

January 22, 2020

The Amazon ad juggernaut: What’s your experience been?

Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on

January 22, 2020
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